Your Stories, Taken to Heart

Canadian Broadcasting Corporation / Société Radio-Canada
Describe the main features of the policy/measure: 

Goal 1 of convention:

To celebrate Canadian culture and support democratic life through a wide range of content that informs, enlightens and entertains. Your Stories, Taken to Heart is a new three-year strategy. It builds on the success of existing services and aims to increase and deepen audience engagement.

Given the growing dominance of global digital companies that threaten to drown out the country's stories, as well as its news and information, this strategy is committed to ensuring that Canadian culture thrives in the future. Each and every decision will be made according to these principles:
- Putting audiences, individuals and communities first
- Building a lifelong relationship with Canadians
- Strengthening the CBC/Radio-Canada's role as Canada's most trusted brand

The strategy contains five priorities:

1. Customized digital services: The goal is to make sure that all Canadians see themselves reflected in the CBC/Radio-Canada's digital services.
2. Engaging with young audiences: Enriching the lives of children and youth by bringing the best content possible.
3. Prioritizing the CBC/Radio-Canada's local connections: The aim is to not only strengthen local and regional content but to also bring those communities to the rest of the country.
4. Reflecting contemporary Canada: Staffing and content choices will reflect the range and richness of this country's diversity.
5. Taking Canada to the world: To ensure that Canada and Canadian creators are seen and heard in this global market.
Goal 4 of the convention:

CBC/Radio-Canada is also strengthening its commitment to ensure more leadership roles for women in the Canadian film and television industry with the new Women in Production Action Plan to support gender parity in production.

Finally, through the Diversity and Inclusion Plan a wide range of content will continue to be created that informs, enlightens and entertains the nation's diverse population. There is a clear way forward to achieve the future we envision.

What are the results achieved so far through the implementation of the policy/measure?: 

Goal 1: The strategy was launched in May 2019 and the 2019/2020 annual report will be available next fall.
Goal 4: Results for the Women in Production Action Plan and the Diversity and Inclusion Plan will be available in the fall of 2020.

Financial resources allocated to the policy/measure in USD: 

USD 0.89 billion (CAD 1.2 billion) in 2019

Partner(s) engaged in the implementation of the measure: 
Has the implementation of the policy/measure been evaluated?: