Visual and Performing Arts Promotion/Exchange Programmes of ICCR

Indian Council for Cultural Relations
Describe the main features of the policy/measure: 

These are short-term project based exchanges coinciding with a historical event, festival, celebration in a particular country and targeted towards showcasing the wealth of composite Indian culture overseas. These programmes are organized both as stand-alone ICCR events and in collaboration with the Ministries and Departments involved in promotion of similar activities such as the Ministry of Culture, Ministry of Tourism, Ministry of Information & Broadcasting, Development Commissioner of Handicrafts etc. Major programmes under this category are:
1. Outgoing Cultural Delegations (from India)
2. Incoming Cultural Delegations (from foreign countries to India)
3. Festivals of India abroad
4. International Cultural Festivals in India
5. Exhibitions - outgoing
6. Exhibitions - incoming
7. Installation of busts/statutes
8. Presentations

What are the results achieved so far through the implementation of the policy/measure?: 

Some of the key results of this measure are as under:

1. Outgoing Cultural Delegations
The primary mandate of the Council is to create international understanding through culture. To meet this objective, the Council showcases quality performing artistes/groups in countries across the world so that the people get to see and understand the diversity and the vibrancy of India's performing art forms like classical, folk, theater, modern dance and music etc. These groups are sent within the ambit of India's Cultural Exchange Programme with different countries as well as outside it. Artists have traveled abroad from every corner of India during the past six decades. The ICCR has sent thousands of cultural troupes across the globe, apart from organizing Cultural Weeks and Festivals dedicated to a specific country or region. More than 160 groups have traveled abroad in the last few years. The Council prides in having sent great masters, living legends as well as young and promising artists. This is a great way to showcase India's enduring and vibrant culture and its incredible diversity.

2. Incoming Cultural Delegations
Since the inception of ICCR, the Incoming Cultural Delegations work has been its integral part and pertains to the promotion of foreign cultural presentations in the country --- both within the ambit of India's Cultural Exchange Programmes (CEPs) with different countries and outside it. The visiting cultural groups that are hosted by the Council are, for the most part, covered under the respective CEP and is on the basis of reciprocity. In order to meet its primary mandate to create international understanding through culture, the Council showcases performances by foreign cultural troupes so that the people of India get to see and appreciate cultures from across the globe. In addition, major Festivals are also organized where several events are held simultaneously at various venues in the country. In the past few years, the Council has organized Year of Russia in India, the Arab League Cultural Festival, the South Asia Fusion Band Festival, Bonjour India, Festival of France in India, Festival of China in India, Africa Festival and the International Dance Festival, among others. On an average, the Council organizes 10 international cultural festivals every year where artists from other countries are invited to showcase their talent in India.

Partner(s) engaged in the implementation of the measure: