"TWENTY YEARS OF THE CHILDREN'S CNTV: PLURALIST AND QUALITY PROGRAMMING ON OPEN TV".

Dónde
Chile
When
2020
Quién
NATIONAL TELEVISION COUNCIL (CNTV).
Describe the main features of the policy/measure: 

THE "CNTV INFANTIL" PROGRAM HAS THE OBJECTIVE TO CONTRIBUTE TO THE INTEGRAL DEVELOPMENT OF BOYS AND GIRLS IN THE COUNTRY THROUGH A NATIONAL PLURALIST AND QUALITY CHILDREN'S PROGRAM ON OPEN TELEVISION. FOR THIS WE WORK ON THE PRODUCTION AND OBTAINING OF CHILDREN'S AUDIOVISUAL CONTENT, GENERATING A CULTURAL AND EDUCATIONAL PROGRAMMING GRID, AND SPREADING SUCH CONTENT THROUGH THE TRANSMISSION ON TELEVISION CHANNELS, WEB PAGE, EXHIBITIONS AND PARTICIPATION TRAINING.

THANKS TO THE MONTHLY FORMAT OF THE CNTV CHILDREN'S PROGRAMMING, IT IS ENSURED THAT EACH PROGRAM WILL BE EXHIBITED AT LEAST 4 TIMES A MONTH, THUS INCREASING ITS VISIBILITY AND POTENTIAL REACHING THE AUDIENCES. THE SERIES ARE REPROGRAMMED IN LATER YEARS AND ARE AVAILABLE FOR ON-DEMAND REPRODUCTION ON THE WEBSITE. EACH SERIES PRODUCED WITH CNTV INFANTIL HAS A DIFFUSION AND PRESS PLAN. THROUGH SOCIAL NETWORKS, MEDIA MANAGEMENT AND DISSEMINATION EVENTS SUCH AS LAUNCHES OR AUDIOVISUAL SAMPLES, THE VIEWING AND RECEPTION OF AUDIOVISUAL CONTENTS IS COMMUNICATED AND PROMOTED. THE SERIES MADE BY CNTV INFANTIL MUST MEET HIGH STANDARDS OF TECHNICAL QUALITY AND CONTENT TO BE BROADCASTED AND DISTRIBUTED TO THE CHANNELS AND PLATFORMS THAT TRANSMIT THE PROGRAMMING. THE SERIES THAT MAKE UP THE CNTV CHILDREN'S PROGRAMMING ARE OBTAINED THROUGH ITS OWN PRODUCTION, CO-PRODUCTIONS AND THE PURCHASE AND MANAGEMENT OF TRANSMISSION RIGHTS. THE CO-PRODUCTIONS ARE DEVELOPED THROUGH STRATEGIC ALLIANCES WITH INSTITUTIONS OR COMPANIES FOR THE PREPARATION OF SERIES AND PROGRAMS. TO DO THIS, A CHILDREN'S CNTV TEAM IS DESIGNATED WHO, TOGETHER WITH THE COMPANY OR INSTITUTION'S COUNTERPARTY, DIRECT, MANAGE AND SUPERVISE THE REALIZATION OF THE SERIES THAT WILL BE DEVELOPED BY A PRODUCER, SELECTED ACCORDING TO EXPERIENCE IN THE SERIES FORMAT. ONCE THE PRODUCTION OF A SERIES IS FINISHED, THE AGREED DIFFUSION PLAN IS EXECUTED TO ENSURE CORRECT COMMUNICATION AND PROMOTION OF THE AUDIOVISUAL PRODUCTS.

What are the results achieved so far through the implementation of the policy/measure?: 

WITH 20 YEARS OF EXPERIENCE, IT HAS BEEN CONFIGURED IN CHILE AS THE ONLY PUBLIC TELEVISION INITIATIVE AIMED AT CHILDREN. ITS CONTENTS ARE EXHIBITED BY REGIONAL OPEN TELEVISION AND CABLE CHANNELS, IN ADDITION TO ITS CHILDREN'S WEBSITE CNTV.CL, THE YOUTUBE CHANNEL CNTV CHILDREN AND ITS SOCIAL NETWORKS LIKE FACEBOOK AND INSTAGRAM. THE CHILDREN'S WEBSITE CNTV.CL OFFERS DAILY PROGRAMMING THROUGH STREAMING, IN ADDITION TO INTERACTIVES AND AN ON-DEMAND VIDEO LIBRARY MADE UP OF MORE THAN 2000 VIDEOS, MANY OF WHICH CAN BE DOWNLOADED. THESE VIDEOS MAY BE PLAYED ON PHONES, TABLETS AND OTHER DEVICES, IN LINE WITH THE CONSUMPTION HABITS OF YOUR TARGET AUDIENCE. THE CNTV CHILDREN'S PROGRAM CONSISTS OF 14 HOURS PER MONTH, TRANSMITTED ON THE CHANNELS AS A SLOT OF 2 HOURS DAILY. CURRENTLY THEIR PROGRAMMING OFFER IS AVAILABLE FROM ARICA TO PUNTA ARENAS, INCLUDING RAPA NUI.

TO 2020, ADAPTING TO THE NEW AUDIOVISUAL CONSUMPTION PLATFORMS AND FOR THE PURPOSE OF ENTERTAINING CHILDREN IN CONFINEMENT, THE CNTV KIDS APP WAS PRESENTED WITH MORE THAN 120 CHAPTERS OF DIFFERENT PROGRAMS. ALL THE VIDEOS AVAILABLE IN THE APPLICATION WERE SUPERVISED BY A TEAM OF EDUCATORS AND TEACHERS, AND SEVERAL OF THE SERIES HAVE BEEN PROGRAMMED BY SIGNAL TV EDUCA CHILE, SO THEY WILL BE RECOGNIZABLE CONTENT FOR FAMILIES. IT IS 100% SAFE AND AD-FREE APP, SO MOTHERS AND PARENTS WILL NOT HAVE TO WORRY ABOUT THEIR DAUGHTERS AND SONS ACCESSING TO SHOPPING OR VIEWING CONTENT NOT SUITABLE FOR THEIR AGE. ONE OF THE FEATURES TO HIGHLIGHT OF THE APP IS THE SEARCH BY VOICE, THINKING OF USERS WHO HAVE NOT YET LEARNED TO READ OR WRITE. IT ALSO HAS REPRESENTATIVE ICONS AND SOUND ELEMENTS THAT WILL FACILITATE NAVIGATION. ALSO, IT PRESENTS THE OFFLINE OPTION, WHICH ALLOWS YOU TO SEE CHAPTERS WITHOUT THE NEED OF CONNECTION, INTERACTIVE GAMES TO SPELL WORDS, ORDER SYLLABLES, IDENTIFY INSTRUMENT SOUNDS, MEMORY AND COLORABLE CHALLENGES. CNTV KIDS IS AVAILABLE FOR FREE DOWNLOAD ON APP STORE (IOS) AND PLAY STORE (ANDROID).

Financial resources allocated to the policy/measure in USD: 

BUDGET 2020*: CLP$653.827.000.-/USD$845.284.-
*ANNUAL BUDGET.

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
MINISTRY OF CULTURES, ARTS AND HERITAGE (MINCAP) AND SELECTED PRODUCTION COMPANIES.
Private Sector
Has the implementation of the policy/measure been evaluated?: 
NO
If yes, what are the main conclusions/recommendations?: 

IF THERE IS NO FORMAL EVALUATION OF THE MEASURE, IN THE INTEGRATED BANK OF SOCIAL PROGRAMS (BIPS) THAT IS ADMINISTERED BY THE MINISTRY OF SOCIAL AND FAMILY DEVELOPMENT (MIDESO) THE FULFILLMENT OF ITS LEGAL MANDATE TO ENSURE THE CONSISTENCY SOCIAL OFFER OF THE STATE; WE CAN FIND A MONITORING AND FOLLOW-UP REPORT OF THE "CULTURAL AND EDUCATIONAL TELEVISION PROGRAM CNTV INFANTIL (EX NOVASUR)" AS OF 2019: HTTPS://PROGRAMASSOCIALES.MINISTERIODESARROLLOSOCIAL.GOB.CL/

IT IS RELEVANT TO POINT OUT THAT CNTV INFANTIL HAS MORE THAN 200 SERIES AND QUALITY PROGRAMS, AWARDED INTERNATIONALY. THEY ARE AUDIOVISUAL CONTENTS THAT STIMULATE, ENTERTAIN AND DELIVER KNOWLEDGE AND SKILLS FOR SCHOOL LEARNING OF CHILDREN'S AND GIRLS. BECAUSE OF THE EXTENSION OF THE SUSPENSION OF CLASSES CAUSED BY THE HEALTH CRISIS, AND BECAUSE NOT ALL CHILEANS HAVE QUALITY INTERNET CONNECTIONS IN THEIR HOMES, THIS FREE MATERIAL HAS BEEN PROVIDED TO ALL THE CHANNELS OF ISSUANCE SET. THE CNTV INDICATES THAT THE CHILEAN TELEVISION HAS A GREAT OPPORTUNITY TO PROVIDE A PUBLIC UTILITY SERVICE, BECAUSE IT IS THE MEANS OF GREATER ACCESSIBILITY IN THIS CONTEXT OF HEALTH CRISIS, AT TIMES WHEN THE POPULATION MUST REMAIN IN THEIR HOUSES. IN HIS TIME, THE MINISTER OF EDUCATION, EMPHASIZED THAT TODAY IN THE WORLD THERE ARE 850 MILLION STUDENTS WITHOUT CLASSES DUE TO THIS PANDEMIC AND THAT ONLY IN CHILE THERE ARE 3.5 MILLION. THEREFORE, HE POINTED OUT THAT THE ALLIANCE WITH THE CNTV AND THE TELEVISION CHANNELS IS A GREAT HELP IN THIS SITUATION. NOWADAYS, TELEVISION IS THE MAIN MEANS OF COMMUNICATION AND ITS REACH COULD ALLOW THAT, AT A DETERMINED TIME, ALL CHILDREN CAN BE CONNECTED TO SOME EDUCATIONAL MATERIAL, THUS PREVENTING THE SUSPENSION OF CLASSES GENERATING A DETERIORATION IN THEIR LEARNING. THE INITIATIVE HAS BEEN RECEIVED POSITIVELY BY THE CITIZENSHIP AS AN INSTANCE TO EQUIP LEARNING OPPORTUNITIES FOR ALL STUDENTS IN THE COUNTRY.

Objetivo(s) de la Convención 2005 de la UNESCO
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Cine / Artes audiovisuales
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COVID-19
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