TV Educa Chile is a national signal operational since April 2020. This signal contains curricular pedagogical content in accordance with the guidelines of the MINEDUC, educational material provided by all open signal channels and main operators subscription television, as well as educational series from the CNTV. Specifically, the TV Educa Chile signal aims to provide educational entertainment to the 3.6 million Chilean schoolchildren who today do not have face-to-face classes, in addition to broadcasting teleclasses, capsules with educational content aimed at families and entertaining culture. A fundamental part of the programmatic offer will be provided by the CNTV, which has already released 20 series with more than 150 chapters for different ages and areas of knowledge: History, Geography ,and Social Sciences; Science, Technology and Environment; series associated with Language ,and associated with the field of visual ,and musical arts.
With this initiative, Chilean television has a great opportunity to provide a public utility service as a means of greater accessibility in this context of health crisis and where the population must remain at home. It should be noted that as indicated by the CNTV, television is the main means of communication and more than 80% of Chileans inform themselves through it (even more, in times of this contingency). The information provided by television is essential in this period, since not all homes in the country have an internet connection. According to the CNTV's "Report on Child and Adolescent TV Consumption", for the month of March 2020 and in the context of Covid19, child, and adolescent audiences have returned to watching television several hours a day. Furthermore, it was concluded that:
- There are more boys, and girls (4 to 12 years) in front of the screen, with about 4 hours 58 minutes of daily consumption.
- Children's audience increases their television consumption by 1.17 hours in March, during the quarantine.
- The highest consumption is sustained during the day and increases particularly in the free TV news segment.
- The reach of open television among adolescents has fallen in recent years (people), but in this case there is a striking increase in consumption (hours) during March 2020. The increase in television hours occurs, fundamentally, during afternoons.
An evaluation of this measure can be found in the "TV Educa Chile Survey" prepared by CNTV, in June 2020: https://www.cntv.cl/cntv/site/artic/20200602/asocfile/20200602170724/ poll_tv_educa_chile.pdf . The objective of this survey was to know the audience's assessment of the TV Educa Chile channel, to evaluate the level of knowledge of the initiative among the population interested in the communication phenomenon, and to learn opinions about the content proposal. The document presents the following findings:
- 82.1% of those surveyed consider it important that the State has played a role in the launch of the channel.
- 86.4% of those surveyed think that the initiative should go beyond the current health emergency.
- The public-private collaboration model with which this signal was launched is the favorite option on how it should continue to function in the future. It also resembled a demand for a public role for television. Almost a third think that each channel should have a cultural offer.
- It is also considered that the cultural offer should cover all audiences, including older adults.
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The CNTV, which leads the initiative in coordination with MINEDUC, has a positive evaluation, since it numbers about 300 thousand minors who tune in daily. Its president, Catalina Parot, considers that the Council complied with the contingency. At MINEDUC they share their gaze. Minister Raul Figueroa points out that since the face-to-face classes were suspended, the objective was "to find all the spaces to reach the largest number of students with educational content." Along these lines, he highlights that TV allows a wide audience to be covered, "even surpassing internet coverage."