Transmedia Map / Creative Mexico Map

Digital Culture Center (CCD)
Describe the main features of the policy/measure: 

Transmedia Map, which will soon change its name to Mapa Mexico Creativo (Creative Mexico Map) is a platform part of the Digital Agenda for Culture (ADC) which aims to develop pilot mapping projects based on data experimentation and innovation, methodologies and technologies for the cultural and creative sector. The platform started in 2017 with a joint initiative between the CCD, the British Council, National Endowment for Science, Technology and the Arts (NESTA) and the Inter-American Development Bank (IDB). During 2018-2019 three hybrid methodologies studies were carried out: analysis of official data, quantitative survey and case studies. In parallel, the CCD design and programming teams worked on the interactive visualization of maps and data from the studies. Finally, "toolboxes" were created with the open methodologies of the studies to guarantee their replicability, decentralize the tools and promote future regional mappings.

What are the results achieved so far through the implementation of the policy/measure?: 

From its launch in January 2019 until the end of the same year, the website had 10,654 visits, while the presentation of Transmedia Map at the CCD on January 29, 2019, was attended by 110 people. During the presentation event of Transmedia Map the following workshops were given:
- "The Data Mapping Game" offered by Joel Klinger (NESTA) - 22 participants.
- "Interactive Data Visualizations" offered by Alberto Hernandez, Anabel Perez and Carlos Bergen - 14 participants.
- "Instruments of Public Policy" offered by Simone Sarasso (IDB) - 25 participants.
The Creative Mexico Map platform has participated since 2019 in the transversal strategy of the Ministry of Culture for the creation of a public policy to promote the creative economy. A regional mapping of creative agencies and services in the country will soon be launched for strategic sectors of the creative economy (audiovisual, music and design) in collaboration with the States of Hidalgo, Yucatan, Nuevo Leon and Jalisco, which concentrate a significant number of creative industries and stand out as venues for cultural innovation.

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Inter-American Development Bank (IDB)
Public Sector
British Council Mexico
Public Sector
National Endowment for Science, Technology and the Arts (NESTA), United Kingdom – CSO
Civil Society Organization (CSO)