The Swedish Media Council

The Swedish Media Council has been tasked with empowering children and young people to raise their awareness as media users and protecting them from harmful media influences. Its work is focused on increasing the media and information awareness of children and young people, i.e. their ability to find, analyse and critically assess information and to create content in various media. Media and information awareness is essential to children and young people’s participation in the information society and in order to make the most of the democracy-strengthening function the internet may offer.

In recent years The Swedish Media Council has produced educational material which can be used by parents and professionals who are in close contact with children. The agency has been commissioned to perform a range of special tasks including combatting discrimination, xenophobia, sexism, intolerance and antidemocratic messages and strengthening democracy and gender equality. The council has also started work to adapt its material to children and young people with cognitive and intellectual disabilities.