Survey on Media Literacy Level in Lithuania

The Ministry of Culture
Describe the main features of the policy/measure: 

In 2017, for the very first time, the Ministry of Culture launched a survey on the assessment of media literacy level in Lithuania. The aim of this survey was to conduct a representative study on the population of Lithuania to evaluate people's ability to use the media, ability to critically evaluate the information provided by the media as well as people's communication skills and their opinions on the media. The survey was based on "The Methodology of Media Literacy Research", approved by the Ministry of Culture in 2016, and the methodological requirements for the design of a representative sample, technical performance and calculation of indicators. The survey revealed that the population lacks critical approach when consuming the media - "fake news" is rarely noticed, and the media is rarely seen as an instrument of exerting influence. It is therefore concluded that a relatively positive evaluation of the Lithuanian media is related not to its high-quality content, but rather to the consumers' inability to make an informed judgement.

What are the results achieved so far through the implementation of the policy/measure?: 

The survey will be repeated every three years to evaluate the progress of media literacy level in Lithuania. The next evaluation will be completed by the end of 2020.

Financial resources allocated to the policy/measure in USD: 

USD 28 272 was allocated to conduct the survey.

Partner(s) engaged in the implementation of the measure: 
Has the implementation of the policy/measure been evaluated?: 
Objetivo(s) de la Convención 2005 de la UNESCO
Dominios culturales
Cine / Artes audiovisuales
Industria editorial