Describe the main features of the policy/measure:
The Government of the Republic of Serbia has recognized creative industries as one of the priority and growing economic sectors. Consequently, in 2018 it established the Creative Industries Council as a special council of the Prime Minister of the RS, to support the development of creative industries through initiating various measures and activities, and building a network of partners in creative industries with a view to facilitate their coordination and cooperation. In 2019, at the initiative of the Prime Minister of the Republic of Serbia and the proposal of the Creative Industries Council, the national platform “Serbia Creates” was established. The goal of the Platform is the promotion and support to the development of creative industries through strategic measures, as well as through improving cultural diplomacy and global positioning of the Republic of Serbia as a nation of creative, innovative, and authentic people and ideas. “Serbia Creates” is designed to recognize, affirm, and highlight every form of creativity and success in the fields covered by the knowledge-based economy. In 2019, the Sector for development, international cooperation and promotion of digital, innovative, and creative industries was established as part of the Office for IT and eGovernment of the Republic of Serbia. The principal activities of the Sector are proposing policies in the area of digital and creative industries; planning, analyzing, coordinating, and monitoring the development of these industries; coordinating and supporting international cooperation and business in the global market. Special segments of the Sector’s responsibilities include planning, analyzing, and coordinating initiatives for improving the legal and business environment in order to facilitate the growth of digital, innovative, and creative activities, as well as actively connecting the public and private sectors in the fields of digital, innovative and creative economy, with the aim of supporting sustainable and integrated economic growth of the Republic of Serbia. The Sector is also responsible for the platform “Serbia Creates,” and as such actively participates in the promotion of national and international services, technologies, and products in the area of digital, creative, and innovative industries, and coordinates all national bodies participating in the national and international promotion of the listed industries.
Website of the policy/measure, if available:
What are the results achieved so far through the implementation of the policy/measure?:
The national platform “Serbia Creates” is presented on the online platform https://serbiacreates.rs/ as an intergovernmental umbrella body in charge of the global promotion of Serbia’s export potential in the field of creative industries, innovation, and knowledge-based economy. The Serbia Creates concept underlines the importance of creative industries, science, and knowledge-based economy. It also provides support to local artists and creative individuals in gaining international recognition and promotes the highest contemporary values of creativity, innovation, authenticity, knowledge, and talent. Driven by the belief that everything begins with a single idea and a talented individual, Serbia Creates aims to build a strong national brand of modern Serbia, relying primarily on internationally acclaimed talents and exceptional individuals whose achievements, innovation, and creative ideas continue to inspire. The platform presents Serbia’s creative ambassadors, as well as significant projects in order to empower and connect talented people and promote knowledge, excellence, and creativity. The concept of Serbia Creates is strategically elaborated in order to define a Strategy of Smart Specialization for the period 2020-2027 in the Republic of Serbia (Official Gazette of the RS, issue 21/2020): Serbia creates innovation—smart and creative Republic of Serbia, highly competitive in the global environment and acclaimed for its knowledge-based innovations, partnerships in the nation ecosystem and individual creativity.
Partner(s) engaged in the implementation of the measure: