Describe the main features of the measure/initiative:
Main aims:
Promoting cultural education for sustainable consumption
Target groups:
people interested in film, amateur directors, students
Expected results:
Achieving lasting change in everyday actions and consumer behaviour to make them fit for the future; promoting urban communities that are more liveable, sustainable and outward-looking; strengthening media literacy
Website of the measure/initiative, if available:
What are the results achieved so far through the implementation of the measure/initiative?:
Cinema advertising used to raise awareness of global sustainability; award ceremonies and ideas competitions on the annual theme: Sod Off! (Bodenlose Frechheit, 2015/16), Swap, Share, Make (Tauschen, Teilen, Selbermachen, 2016/17) and Digitalisation (2018/19); wide range of workshops for young people run in schools