Southern Cultural Industries Market (MICSUR)

Ministries of Culture of all participating countries in the region
Objetivos clave de la medida:

The purpose of the Southern Cultural Industries Market is to create and consolidate a platform for the knowledge,dissemination, promotion,distribution and trading of goods and services generated by the region's creative and cultural industries.


In 2014,the first edition ofthis market was held in the City of Mar del Plata,Argentina,fostering a space for regional integration, promoting an actual exchange of actions that helped boost the distribution of cultural goods and services to the interior ofthe country, within the region, and with other territories worldwide.

Alcance de la medida:
Naturaleza de la medida:
financial, institutional
Característica principal de la medida:

Through meetings held in a ll the countries of the region,with production and funding from the Ministry of Culture and the ministries of culture of all participating countries in the region.

Resultados esperados a través de la implementación de la medida:

The countries of South America share identity tra it s and a common history that can contribut e t o the exchange. However,the sector needs to be promoted at the regional level,by strengthening business corridors,promoting a ppreciativeness of value chains,and generating complement arity by participation in fa irs,festiva ls a nd international markets,a mong other aspects.

Recursos financieros asignados para implementar la medida:

Not information about

Principales conclusiones de la evaluación de la medida:

The first edition of the Southern Cultural Industries Market was held in Mar del Plata,Argentina in May,2014.The following participated in this first edition:

10 countries

800 buyers and sellers from South America.

80 international buyers from Spain,Japan, Finland,United Kingdom,USA and China.

500 Business Rounds appointments.

50 activities among Forums,Conferences,Workshops and sector Lectures.

1 Fashion Show with the participation of designers from 10 South American countries.

30 showcases.

8 institutional meetings from cultural agencies in Latin America.

Indicadores utilizados para determinar el impacto:
Number of participants, activities,presentations and meetings.