"See you for a book" – The Albanian National Campaign of Reading

Where
Albania
When
2017
Who
Ministry of Culture and many partners
Objetivos clave de la medida:

To promote reading skills and to emphasize the value of books and reading, the Ministry of Culture of Albania organised a reading campaign, including various activities with various literary characters.

Alcance de la medida:
National
Naturaleza de la medida:
institutional
Característica principal de la medida:

This campaign took place during October 2016 throughout Albania, in cooperation with Ministry of Education and Sport, Tirana Municipality, other cultural institutions, the foreign embassies, as well as University of Tirana, Department of Literary. Various activities  included:

"Open readings“- Selected literary pieces, read by actors dressed up as popular literary characters.

Famous people, politicians, ambassadors, writers, and translators read passages from their prefered novels.

#AlbFotobook - An activity that has in focus the promotion of reading to the new generation. Readers simply took photos of their books and posted them in different social media with hashtag #Fotobook and  #Takohemipërnjëlibër (See you for a book)

"I read"- all schools of pre-univerisy education  system in Albania organised a reading hour with the partecipation of well known writers and  translators from their area.

"Funds of Tirana libraries"- Ministry of Culture in cooperation with Municipality of Tirana helped to enrich the book funds ‎of the libraries of Tirana, ‎purchasing many titles that result in absence.

Youth Literary Festival “Tirana 2016”- literary festival that supported the creativity of young poets and writers. Selected poems, prose fiction and essays were been recreated as book trailers, photos, or as a graphic art work.

Resultados esperados a través de la implementación de la medida:

Increasing awareness of book value and promoting reading habits.

Recursos financieros asignados para implementar la medida:

No data available

Principales conclusiones de la evaluación de la medida:

In addition to numerous activities in Tirana, various activities that encourage  reading for  all ages were organized during this month by Regional Directorates of National Culture, Libraries and Municipalities of various cities as:

·         activities focused on reading on orphanage,

·         on asylums for the elderly,

·         on different  institutions of pre-university education,

·         promotion of literary publications,

·         creative writing competitions among young ages.

Also, the activities continued with open readings and other similar activities on monumental and architectural sites throughout the whole country.

Indicadores utilizados para determinar el impacto:
The number of participants: In n total about 7200 participants were involved in this campaign.  
Objetivo(s) de la Convención 2005 de la UNESCO
Cultural Domain(s)
Industria editorial
Cultural Value Chain
Creación
Distribución
Participación