Retina Latina

Ministry of Culture
Describe the main features of the policy/measure: 

Retina Latina (2016) is a free-and-individual-access public digital platform for the dissemination, promotion and distribution of Latin American films for the citizens of the Latin American region.

The proposal arises from the need to generate regional-reach concrete actions to respond to three conditions:
1. the lack of a consolidated regional market
2. the concentration of national works that are successful in the local market but are not exhibited in neighboring markets
3. the insufficient regional coordination mechanisms for film distribution.

For this reason, taking into account the advantages of the Internet and of the new audiovisual consumption and appropriation practices of the audiences, we decided to create a network of exchange between the works, industry agents and users in cyberspace. Retina Latina is conceived as a space for users to enjoy a landscape that represents the diversity of our production and to expand their knowledge on the history and present of cinematographic art in Latin America, through reviews, critics, essays, interviews and extra multimedia material to the audiovisual works.

It is also a joint initiative of Latin American countries to strengthen regional cooperation and increase the presence of Latin American films in regional and international markets.

This initiative contributes to the sustainable development of the Latin American film industry through the implementation of digital solutions and the use of platforms that are accessible to the citizens. It also contributes with capacity building related to the creation of innovative business models for distribution and broad access.

What are the results achieved so far through the implementation of the policy/measure?: 

Peru has 32 short films and feature films online (between current and non-current)

Financial resources allocated to the policy/measure in USD: 

Approximately USD 15,299.4 per year

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
National Council of Cinematography of Bolivia - CONACINE
Public Sector
National Council of Cinematography of Ecuador - CNCINE
Public Sector
Mexico's Institute of Cinematography - IMCINE
Public Sector
National Institute of Cinema and Audiovisual of Uruguay - ICAU
Public Sector
Directorate of Cinematography of the Ministry of Culture of Colombia (coordination and technical secretariat)
Public Sector
Has the implementation of the policy/measure been evaluated?: 
If yes, what are the main conclusions/recommendations?: 

Peru's participation in Retina Latina has generated the need to:
* develop new strategies or alternatives to reach a greater number of viewers/users;
* enhance tools to measure the data generated by the use of the platform;
* systematize the curatorship criteria to diversify the programming divisions among diverse cinematographic proposals.