Air Mauritius is the flag carrier airline of Mauritius and this measure is an on board experience to promote local artists on an international platform. It gives free publicity to the local artists through a digital catalogue and royalties are paid to them through the Mauritius Society of Authors (MASA).
Year Local Artist Production Total Playlist Proportion of local v/s foreign
2016 6 176 3%
2017 6 176 3%
2018 15 176 9%
2019 20 194 10%
|Name of partner||Type of entity|
Mauritius Society of Authors (MASA)
Evaluation is done through customer feedback and the playlist is altered accordingly. Local Artists are very happy to have a free international market through Air Mauritius.