Promotion of industrial property rights in the cultural and creative industries

Superintendency of Industry and Commerce (SIC)
Artesanías de Colombia
Describe the main features of the policy/measure: 

The recognition of the industrial property rights of the products and procedures derived from the intangible heritage in Colombia is still at its early stages. What is sought with this policy of promotion of the industrial property is to adopt measures that are in keeping with the cultural and heritage reality in order to give fair recognition to the work of carriers and holders of traditional knowledge. Currently they face difficulties when it comes to protecting the rights derived from their creations.

In order to build this policy, the Superintendency of Industry and Commerce, with the support of entities such as Artesanias de Colombia, has played a fundamental role in strengthening training schemes on the topic, inspiring cultural and creative entrepreneurs and businesspeople to make use of industrial property rights as one of their main allies in the protection of their creations and the intangible heritage of the country.

What are the results achieved so far through the implementation of the policy/measure?: 

In 2019, the SIC carried out seven trademark marathons that offered advice to individuals and micro and small companies who are interested in preparing and submitting an application for the registration of their brand in six cities; the had the participation of 298 entrepreneurs and 155 trademark applications were made from cultural and creative industries.

In 2019, 12 Intellectual Property Sessions were held for cultural and creative entrepreneurs, in nine cities: as a result, 261 diagnoses were carried out and 191 entrepreneurs completed the programme of tailored guidance on trademark, designs and patents. So far 43 trademark registration applications have been filed.

Financial resources allocated to the policy/measure in USD: 


Partner(s) engaged in the implementation of the measure: 
Name of partner
Swiss Agency for Development and Cooperation in Colombia
Has the implementation of the policy/measure been evaluated?: 
Objetivo(s) de la Convención 2005 de la UNESCO
Cultural Domain(s)