Project initiative “Fair Trade for Culture – Fair Culture”, 2018 to 2020 and 2019 to 2025

German Commission for UNESCO
Describe the main features of the policy/measure: 

Main aims:
(a) Actively raising awareness among important stakeholders of the concept of preferential treatment in line with the 2005 UNESCO Convention; researching good practice examples from Germany and abroad and making them visible
(b) Developing the concept of Fair Culture as a driver for German cultural policy and development cooperation, as well as at European and international level, in order to strongly promote a balanced flow of cultural goods and services as well as fair working conditions for artists and cultural professionals

Target groups:
Domestic and international stakeholders and experts; decision-makers involved in Fair Trade in policymaking, the cultural sector, academia, business and civil society; artists, cultural professionals and producers around the world, with a focus on the Global South

Expected results:
Identifying and making visible good examples from practice (incl. joint study with the Federal Ministry for Economic Cooperation and Development (BMZ); developing a "60 minutes for Fair Culture" format for film, books and music; creating a platform for networking and cooperation between international actors from the Fair Trade movement and the cultural and creative sectors; in the medium term: producing an analysis of the cultural value chain in the digital context with consideration for Fair Culture and developing recommendations for action

What are the results achieved so far through the implementation of the policy/measure?: 

Five expert discussions and workshops held at the national and international level with experts from policymaking, civil society, business and academia, including within the framework of the 12th session of the Intergovernmental Committee of the 2005 Convention in Paris (2018), with the Berlinale Talents initiative (2019), at the Frankfurt Buchmesse book fair (2019) and the WOMEX music fair in Tampere, Finland, under the auspices of the Finnish Presidency of the Council of the EU in 2019; results of the expert discussions and workshops documented in policy papers by international experts Balta Portoles and Dr Keith Nurse on the German Commission for UNESCO's website; BMZ-funded study designed with international partners to analyse the cultural value chain from a Fair Culture perspective to clarify options for action (cf. Section 3.2.1.)

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Mannheim UNESCO City of Music
Public Sector
Berlinale Talents
Private Sector
Frankfurter Buchmesse
Private Sector
Civil Society Organization (CSO)
Finnish Ministry of Education and Culture
Public Sector
Institute of Culture and Media Management, Hamburg University of Music and Theatre (HfMT)
Public Sector
UNESCO Chair on the Diversity of Cultural Expressions at Laval University, Canada
Public Sector
Federal Ministry for Economic Cooperation and Development
Has the implementation of the policy/measure been evaluated?: