This programme supports research in the artisanal sector so that its significant socioeconomic impact and cultural contribution are valued. This is an initiative with national coverage that aims to safeguard the legal rights of Colombian handicrafts, providing the artisanal sector with the necessary tools to protect their products, through the implementation of collective brands, certifications and designations of origin.
To date the programme has reached more than 80 artisan communities, which have acquired knowledge about intellectual property rights and their potential when applied to crafts, in addition to participating with their products in fairs helping them position and market their brands.
Registration of 60 collective brands by artisan communities, twelve (12) declared designations of origin for artisan products and three (3) for typical snacks. In 2019 the designation of origin of the Black Ceramic of La Chamba was achieved, while advancing with the registry of 320 brands; 38 training and awareness raising sessions about intellectual property were carried out.
To date, 65 permits to use the "Colombia Designation of Origin Seal" are in the process of being authorized for artisans of various trades and areas of the country.
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Thanks to this strategy implemented by the national government and led by Artesanias de Colombia, it has been possible to characterize the artisan population in the country (See second DANE Orange Economy Report, 2019). Opportunities have been identified in the use of design tools to foster traditional craft markets, in addition to the need of linking the crafts sector to other types of industries.
Increasingly, issues related to the protection of cultural heritage and knowledge through intellectual property mechanisms are becoming more relevant and this in turn creates an opportunity for the artisan community to compete in more specialized markets.