Programa Brasil de Todas as Telas [Brazil of All Screens Program]

The measure is implemented by the National Cinama Agency – ANCINE, in partnership with the Secretariat of Audiovisual of the Ministry of Culture and Empresa Brasil de Comunicação.
Objetivos clave de la medida:

The program has two goals: (i) to expand independent audiovisual production with quality and diversity; (ii) to identify and develop regional audiovisual production arrangements; (iii) to foster the growth of cable television and on-demand video platforms, with a view toward the strengthening of Brazilian content providers; (iv) to foster the development of the content licensing market; (v) to promote an environment of innovation and competition, of partnership between providers and independent production companies, and of attention and respect toward the consumer; (vi) to heighten the international competitiveness of Brazilian audiovisual companies.

Alcance de la medida:
Naturaleza de la medida:
legislative, regulatory, financial
Característica principal de la medida:

The scope of the measure is national and its nature is legislative and regulatory (Law nº 12485/2011; Law nº 11437/2006 and Normative Instruction no. 100/2012). The Brazil of All Screens Program, launched in July 2014, was created to act upon the expansion of the market and the universalization of access to Brazilian audiovisual works, with the aim of turning the country into a relevant center of production and broadcasting of audiovisual content, and was formulated by the National Cinema Agency, in partnership with the Ministry of Culture, with the collaboration of the audiovisual sector through their representatives in the Management Committee of the Sectorial Fund for Audiovisual.

The program uses resources from the Sectorial Fund for Audiovisual but juxtaposes different modalities of financial operation and articulates public-private partnerships, proposing new business models. Added to the lines of funding operated by the Sectorial Fund for Audiovisual since 2002 were: initiatives with the production line for public channels (community, academic, educational and cultural) in the 27 states of the country; the new Automatic Financial Support System, which injects funding in the companies that show commercialization results, viabilizing their planning; international partnerships and low budget and documentary call notices through activities coordinated by the Secretariat of Audiovisual of the Ministry of Culture; incentives to regional fostering policies by unprecedented partnerships with local governments.

Resultados esperados a través de la implementación de la medida:

This measure expects to: increment the cooperation between the several economic agents in audiovisual; strengthen innovation and research; allow for the sustainable growth of the market participation of national content, and for the development of new paths for broadcasting the Brazilian audiovisual output.

Recursos financieros asignados para implementar la medida:

Resources come from the Sectorial Fund for Audiovisual, and the amount allocated from 2014 to 2015 was 551,305.28 USD.

Principales conclusiones de la evaluación de la medida:

It was gathered that, over the timespan of 2012 to 2015, 42.42% of the national audiovisual works launched in the market were granted resources from the Sectorial Fund for Audiovisual and had an audience of 77.1% of the total viewership.

Indicadores utilizados para determinar el impacto:
The number of Brazilian titles launched in the market, with and without investment from the Sectorial Fund for Audiovisual, the total viewership and the total revenue.
Objetivo(s) de la Convención 2005 de la UNESCO
Dominios culturales
Cine / Artes audiovisuales