Policy for the strengthening and promotion of cultural tourism

Dónde
Colombia
When
2020
Quién
Vice-ministry of Tourism
Fontur
Describe the main features of the policy/measure: 

This policy document highlights the potential of tourism to foster a sense of identity and worth, competitiveness, sustainability and the dissemination of cultural heritage. It promotes the development of cultural tourism in Colombia and encourages foreigners and nationals to get to know and share in the customs and in the tangible and intangible heritage of the country. In this way, it seeks to generate benefits for the communities, as well as the means and motivations to care for and maintain their cultural legacy, at the same time guaranteeing the sustainability of all sectors connected to tourism.

The Vice-ministry of Tourism offers technical support in planning and sustainable development through its line of Cultural Tourism, associated with the orange economy, through the active participation of the community and the functions allowed by the Tourism Sector Plan, seeking to strengthen the reach of high-value tourism.

What are the results achieved so far through the implementation of the policy/measure?: 

Revision of national cultural tourism and sustainable tourism policies.
Implementation of the cultural tourism business plan in 32 Colombian municipalities; based on this, 40 cultural tourism experiences have been created in these municipalities; currently the mapping of actors and structuring of these experiences is being carried out.
Technical Assistance in planning and sustainable development: CULTURAL TOURISM in the regions. First Colombian cultural tourism meeting, 2019, where more tan 600 people in 8 municipalities were involved: - San Jose del Guaviare (Guaviare), Inirida (Guainia), Ibague (Tolima), Rivera (Huila), Santa Rosa de Cabal (Risaralda), Barranquilla, (Atlantico), Cajica (Cundinamarca) and San Andres Islas.
Strengthening of Orange production chains that connect industries in the advertising and tourism sector. The Vice-Ministry of Tourism and Fontur led more than 30 advertising agencies in solving challenges and creating new types of ads around sustainable and traditional tourism.
The Vice-Ministry of Tourism and the Vice-Ministry of Development and Regional Heritage created an inter-institutional team to revise and update the Cultural Tourism Policy.
The Vice Ministry of Tourism, the Vice Ministry of Development and Regional Heritage and the Mayor's Office of Popayan held the Cultural Tourism Meeting in that city as a strategy of institutional coordination and rapprochement between the tourism and culture sectors.
FONTUR has supported, through financing and technical assistance, the national and international positioning of several Colombian cities (Cartagena, Bogota, Cali, Mompox, Villa de Leyva, Manizales, Bucaramanga, Pasto, Quibdo, among others) thanks to the promotion of festivals around music, gastronomy, arts and crafts, and heritage in each city.
Strengthened capacities in cultural tourism by carrying out the academic component of cultural tourism training pushed by FONTUR in the framework of the 14th Meeting of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage of UNESCO, in order to increase Colombia's overall tourism competitiveness.
A novel tourism promotion strategy for Bolivar, using the San Basilio de Palenque Drum Festival in Mahates, Bolivar as a hook.

Financial resources allocated to the policy/measure in USD: 

$8,900,000

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Territorial entities
Public Sector
Has the implementation of the policy/measure been evaluated?: 
NO
Objetivo(s) de la Convención 2005 de la UNESCO
Cultural Domain(s)
Multi-dominio