In October 2019 the Danish Ministers for Industry, Business and Financial Affairs, Culture, Foreign Affairs, Justice and Higher Education and Science launched a comprehensive multiannual growth plan targeted creative and cultural sectors. The initiative was a follow-up to a report from October 2018 from an independent team of business leaders in cultural and creative businesses. This report focused on how to create a favourable enviroment for creative and cultural sectors in a digital transition and provided important evidence on the considerable economic contribution arising from such sectors. For example, it was shown that the CCS accounted for 8,5% of Denmark's total export.
The growth plan includes 6 prioritised areas and 28 concrete initiatives with the main objective of further improving the framework conditions of CCS. Among the concrete initiatives of the plan, one could hightlight the creation of a Laboratory for Innovation and Creativity at higher education art schools where students, businesses and researchers can cooperate on the development of new business models, products and services based on creativity, technology and sustainability. The plan also includes initiatives aimed at improving access to financing via matchfinancing, crowdlending etc. and the creation of a branding consortium for Danish creativity, entitled Creative Denmark, based on public and private partnership between public authorities, business organisations and private foundations.
The plan has a total budget of 9.5 million USD for the years 2019-2022.
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A considerable number of partners from the public sector, private sector and civil society is expected to be involved in the plan in the coming years.