Partnership between Ministry of Economic Development (MISE) and Confindustria Radio Televisioni (CRTV)

Dónde
Italia
When
2020
Quién
Ministry of Economic Development (MISE) and Confindustria Radio Televisioni
Describe the main features of the policy/measure: 

Confindustria Radio Televisioni (CRTV) is the association of Italian radio and television broadcasters.
Established in June 2013, CRTV among its members includes Italy's major national broadcasters: CN Media (Radio KISS KISS), Discovery Italy, Elemedia (GEDI), Giglio Group, Gruppo 24Ore (Radio24), HSE24, La7, Mediaset, Persidera, Prima TV, QVC Italy, Radio Italia, Rai, RDS - Radio Dimensione Suono, Rete Blu, RTL 102,500 Hit Radio, Tivu, Viacom International Media Networks Italy. Major local TV and radio broadcasters are represented in CRTV through the Association of Local Televisions and the Association of Local Radios FRT. Aggregated members include satellite operator Eutelsat Italia and DNG-Digital News Gathering. All major categories of the broadcasting industry are represented in CRTV: public and private broadcasters, national and local broadcasters as well as platform and network operators. The sector has overall revenue of about 10 billion euros and a workforce of approximately 90,000 employees, of which about 30,000 direct (CRTV estimates).
CRTV's goal is to represent the broadcasting industry as a whole at institutional, legislative and contractual level. In this last regard, CRTV signs the national collective labour agreement for the employees of private radio and television companies with trade unions SLC CGIL, CISL and FISTel UILCOM.
CRTV is member of Auditel, is associated at IAP (Institute of Advertising Self-Regulation). CRTV also has representatives within the following bodies: Comitato Media e Minori (Media and Children Committee, MISE), Comitato Consultivo Permanente per il Diritto d'Autore (Permanent Consultative Committee for Copyright, MIBACT), Comitato per lo Sviluppo dell'Offerta Legale delle Opere Digitali (Committee for the Development and Protection of Legal offer of Digital Works, AGCOM). At international level CRTV is member of the Association of European Radios (AER).
CRTV collaborates on a regular basis with all relevant ministries, institutions and regulators at national and European Union level, and with international organizations and institutions. CRTV's goal is to guarantee and promote the growth of radio and TV industry based on fair competition, equal access and respect of users' rights.

What are the results achieved so far through the implementation of the policy/measure?: 

Only by way of example of a potential type of agreement, reference is made to the National Service Contract between the Ministry of Economic Development and RAI- Radiotelevisione italiana S.p.A. (2018-2022). The Contract relates to the activity that Rai carries out in fulfilling its the public service, and in particular its radio, television and multimedia services broadcasted through different platforms in different modalities, the use of the necessary transmission capacity, the creation of editorial content, the provision of technological services for the production and digital and analogical signal broadcasting, preparation and management of control and monitoring systems.
The main long-term objectives include socio-cultural development, and the principles of cooperation, solidarity and subsidiarity; interventions capable of enhancing the cultural, creative and social system talents and support the growth of the audiovisual industry from both a qualitative and quantitative point of view, also in view of its greater international outreach; widening the use of information and communication technologies to encourage innovation and economic growth in the country; the promotion of vocational education and training. The agreement aims at enhancing the country's productive, entrepreneurial and cultural capacities in order to promote the development and growth of the system of independent Italian and European audiovisual productions, promoting their efficiency and pluralism, and searching for new production models and new languages, including multimedia.

Partner(s) engaged in the implementation of the measure: 
Has the implementation of the policy/measure been evaluated?: 
YES
If yes, what are the main conclusions/recommendations?: 

The Confindustria Radio Televisioni implements its objects through technical commissions board as well as by evalutation and analsys ( https://confindustriaradiotv.it/studio-economico-tv-3/). In addition, the monitoring of radio and television content is part of the AGICOM operating procedures .
Sectors of telecommunication, media, leisure and entertainment in Italy are among the most globalized and digitized within EU and this has produced already an huge impact on local industry and on local professions.
In the Telecom sector for instance all the first bigger TLC providers are part of multinational groups (Vodaphone, Bollore, Swisscom, ...) and there are no more national champions. Consequently the offer of services and contents they provide in the market is aligned with the rest of the EU market offer. In the media sector since 2019 printed media are declining dramatically in revenues and diffusion, while all forms of electronic consumptions are booming (+13% for videogames against -5% for magazines). The impact of global digital platform in the advertising market has been even more relevant. In only 10 years, digital advertising has grown from zero to 38% of the market in 2019 and in 2020 will become the first form of ads, bypassing TV market. As in the rest of Europe, 95% of digital advertising market is controlled by US giants such as Google, Facebook and Microsoft. This means that most of the resources spent in Italian advertising are not anymore being reinvested in local media and local production, but simply flow away from the country, leaving the whole creative industry sector that lives of advertising poorer and with less resources.
Jobs in the advertising sector, in printed media, in TV and radio are declining dramatically in a very fast mood and consolidation and vertical integration among industries and companies of these areas (printing, electronic media, etc.) is exploding, with huge consequences in terms of redundancies and "efficiency plans" and a consequent shrinking of employment.
More recently (but statistics are not yet available to show in numbers) also the cinema industry is heavily suffering from the same phenomena. The forced closure of cinemas during the lockdown has reduced the capacity of self-financing of cinema industry, that has become more and more dependent from state support (see chapter on FUS later in the report) and from few big clients (national TV companies such as Mediaset and RAI), that are becoming weaker because are losing advertising revenues.
Based on all these indicators the perspective for the future of creative industries in Italy (and especially in media, advertising and cinema sector) look gloomy and Government is looking for remedies, in the wider EU contest (https://www.pwc.com/it/it/publications/entertainment-media-outlook/2019/...).

Objetivo(s) de la Convención 2005 de la UNESCO
Dominios culturales
Cine / Artes audiovisuales