Participation in roadshows and international tourism fairs and events.

Ministry of Tourism, Mauritius Tourism Promotion Authority
Describe the main features of the policy/measure: 

The participation in roadshows and international tourism fairs and events enables artists to participate in events at international level and secondly helps promote Mauritius as destination beyond the beach. Such a measure not only promotes artists but also promotes Mauritius as an affordable luxury destination.

What are the results achieved so far through the implementation of the policy/measure?: 

Artists gave performances in Kingdom of Saudi Arabia as follows:
24 March 2019 Jeddah at Hilton Hotel
25 March 2019 at Dammam Kempenski Hotel
26 March 2019 at Riyadh Nacessus Hotel.

Moreover, 10 artists headed by a representative from the Ministry of Arts and Cultural Heritage accompanied by the Honorable Minister of Youth and Sports proceeded to Nairobi and Kampala on 25 and 26 July 2019. The artists gave a performance at a cocktail to showcase the multicultural facets of the destination. The cocktail was attended by the business community in the perspective.

Mauritius won the first prize at the Seychelles Carnival in 2019 and the theme chosen was ecology and culture. Twenty-two (22) artists including musicians and dancers participated in the carnival. This participation enables the promotion of the Mauritius as a destination among all the countries present.

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Ministry of Tourism, Mauritius Tourism Promotion Authority, Ministry of Culture and Cultural Heritage
Public Sector
Has the implementation of the policy/measure been evaluated?: