National and International Circulation Strategy

Ministry of Culture, Vice-ministry of Creativity and the Orange Economy
Describe the main features of the policy/measure: 

The measures adopted for the circulation of stakeholders at the national and international level are part of a transversal strategy that seeks to enhance the scenarios and agents of intermediation in the sector, facilitating the circulation, sale, promotion and access of cultural and creative goods and services in the global marketplace, as well as facilitating its connection with audiences and/or consumers. Likewise, this measure seeks to promote the international instruments necessary for this objective.

Within this measure is included the strengthening of national dissemination strategies such as PALCO, aimed at attracting international buyers for the performing arts, Ruta Sur aimed at offering a space of familiarization for broadcasters, journalists, and mediation agents of the music world in remote regions and Colombia's participation in Womex, a mission of international promotion that the Ministry of Culture has consistently accompanied since 2012. Here we may also mention the incentives given to circulation through the National Programme of Incentives of the Ministry of Culture, to favour the presence in national and international markets of different agents of the cultural and creative industries.

In order to generate or strengthen export routes and new markets at the international level for cultural goods and services, we work jointly with PROCOLOMBIA.

What are the results achieved so far through the implementation of the policy/measure?: 

Generation of networks for the national and international mobility and exchange among sector agents
Potentiation of the involvement of agents from the cultural and creative industries in national and international settings.
Raising awareness of the cultural offer at the international and national level, while promoting better scenarios for the exchange and circulation of goods and services within the country.
Strengthening and increase of the sales potential, as well as an increase of monetary and non-monetary transactions in international markets.

Financial resources allocated to the policy/measure in USD: 


Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Public Sector
World Music Expo-WOMEX
Secretariats of culture at the local level
Public Sector
National dance and theatre festivals
Civil Society Organization (CSO)
Local Chambers of Commerce
Civil Society Organization (CSO)
Civil Society Organization (CSO)
Cali International Dance Biennial
Civil Society Organization (CSO)
Has the implementation of the policy/measure been evaluated?: