As a strategy, government strives to ensure that public and independent print and electronic media increase programmes with local cultural content. One way the government has done this is through the establishment of some rules for the media institutions including the rule on 60 percent (60%) local content on Malawian media.
Popularization of local cultural and creative works by Malawi's media including television, radio and newspapers. As a result more and more Malawian artists have benefited from their works through royalties and media promotion of the works. There is also improved perception of Malawian cultural goods and services. This has has an overall impact of increased creativity.
|Name of partner||Type of entity|
Malawi Communications Regulatory Authority, Public and private media institutions