The media monitoring project on public media

Dónde
República Unida de Tanzania
When
2020
Quién
International Association of Women in Radio and Television, Tanzania Chapter (IAWRT)
Está medida ha sido notificada por la sociedad civil.
Describe the main features of the measure/initiative: 
The International Association of Women in Radio & Television (IAWRT), Tanzania got involved in gender mainstreaming in 2011 as a way of contributing to the global consultation organized by UNESCO within the framework of developing Gender Sensitive Indicators for Media (GSIM). The draft GSIM formed the basis from which media organizations derived guidelines to work towards gender equality. We focused on the organizational structures of the public broadcasters in six countries where IAWRT has chapters during a first project in 2013. Working under the guidance of seasoned researchers. We developed a survey that helped assess staffing and policies to determine gender representation in the respective media organizations. Data showed that public broadcasters had major underrepresentation of women in senior editorial and management positions. There were glaring disparities, men being favored in assignments, training opportunities, and promotions, and there were also reported incidences of sexual harassment of the female workers. Women also constituted a large percentage of temporary workers which don’t enjoy company benefits. Out of the six media organizations sampled, only Tanzania Broadcasting Corporation had an operational gender mainstreaming policy. Sexual Harassment Research on Gender mainstreaming
What are the results achieved so far through the implementation of the measure/initiative?: 
Circulation of the report to different stakeholders, to include the report in different workshops and seminars and to translate the report into Kiswahili for the community to understand the relevance of the contents to them.  Holding discussions through electronic media and to use social media platform as well as the existing websites of partner organizations like TAMWA and others to publicize the report. It is through Such engagements where journalists are influenced to be more engaged with gender issues so they can mainstream gender into their daily undertakings and influence media owners and media decision makers to create interest in gender issue. -The third achievement was through the workshops there was a task force of Gender mainstreaming Champions formed to monitor closely the movement of the project and report to the chapter head for further evaluation. These champions were both members of IAWRT and non-members and it included both men and women. The champions were 11 in total
Objetivo(s) de la Convención 2005 de la UNESCO
Dominios culturales
Cine / Artes audiovisuales
Prioridades transversales
Jóvenes