Describe the main features of the measure/initiative:
The Koulukino association´s online service Koulukino Suoratoisto (Koulukino vod) contains Finnish short films and documentaries and adjoining learning materials. The main target group is schools but also for example libraries and other public cultural actors can use the service. The platform can be used for organizing pop up screenings, different kinds of events related to films etc. The platform provides, not only content for film education and cultural services, but also a platform for Finnish film makers and production companies to get their films distributed to different and varied audiences. Especially small art house or independent production companies can benefit from this kind of distribution channel.
Website of the measure/initiative, if available:
What are the results achieved so far through the implementation of the measure/initiative?:
The service was launched only a year ago. One of the major achievements by far is that Koulukino vod was approved to be an official distribution channel by public funders (Finnish Film Foundation etc.), this can help small production companies in funding their film productions because in order getting public funding the distribution channel is needed.