Describe the main features of the policy/measure:
The main feature of this measure is to give new and emerging reggae bands international exposure. This measure is in partnership with other countries with UNESCO Creative City Designation. A complete cylce would see a Jamaican Band visiting and performing in a Creative City, and a band from that country would in turn visit and perform in Jamaica.
What are the results achieved so far through the implementation of the policy/measure?:
Thus far we have completed full band exchanges with Hannover, Germany and Beijing, China. The selected Jamaican bands are now professional touring bands.
Financial resources allocated to the policy/measure in USD:
Partner(s) engaged in the implementation of the measure:
|Name of partner||Type of entity|
Tourism Enhancement Fund, MCGES, JAMPRO
Has the implementation of the policy/measure been evaluated?: