General Directorate of Cultural Industries and Arts

Dónde
Perú
When
2020
Quién
Ministry of Culture
Describe the main features of the policy/measure: 

The General Directorate of Cultural Industries and Arts (DGIA), founded in 2012, is the line agency responsible for drafting, coordinating, executing and supervising policies, strategies and actions aimed at stimulating artistic creation and fostering artistic activity in the most diverse fields, as well as promoting the productivity and competitiveness of industries that are directly linked to artistic creation and audiovisual, publishing, phonographic and new media production, as well as the distribution of cultural goods and services that are usually protected by copyright. It functionally depends on the Vice Minister's Office of Cultural Heritage and Cultural Industries (2013 Organization and Roles Regulations - ROF).

The DGIA has 4 Line Directorates: i) Directorate of Audiovisual Art, Phonography and New Media; ii) Directorate of Arts; iii) Directorate of Books and Reading; and iv) Directorate of National Ensembles. It is also the General Directorate in charge of the Grand National Theater (GTN).

The General Directorate has internally organized its work in 9 areas that are transversal to all the line directorates, which have been established in accordance with the guidelines and proposals of international organizations such as UNESCO and OEI, among others. These are: i) incentives and financing; ii) regulatory/institutional framework; iii) information management; iv) cooperation and coordination; v) capacities; vi) markets; vii) audiences; viii) innovation and creativity; and ix) infrastructure. The determination of these areas, in an internal management exercise, aims to increase access to a varied cultural offer and foster the participation of Peruvians in cultural activity, as well as to strengthen the development of the local cultural offer within the country and abroad. This, within the competencies framework of the DGIA in the ROF of the Ministry of Culture.

The General Directorate of Cultural Industries and Arts is a reported initiative because it is the Directorate in charge of making policies for the development of the sector, but it is also the Directorate that allows the creative sector to position itself in the public agenda, making its contributions visible and enhancing its development.

What are the results achieved so far through the implementation of the policy/measure?: 

These are the activities managed from the DGIA, in coordination with the Line Directorates, during the year 2019:
Area: Cooperation and coordination
Participation in 4 international cooperation events (CAACI, IBER Cultura Viva, IBER musica and IBER Escena).
Member of the Technical Group of Culture of the Pacific Alliance

Area: Capacities
2,257 beneficiaries of different types of training (CONECTA, training meetings, PASE).
132 trained organizations (Network of theaters and community management training for Culture Points).
40 trained public managers (Public Management Meetings on Cultural Industries)

Area: Incentives and financing
Incentives:
5 organizations recognized as producers of cultural shows.
241 activities recognized as non-sporting cultural shows.
104 cultural organizations recognized as Culture Points.
356 beneficiaries of the competitions and economic incentives: 199 from the audiovisual sector, 77 from the arts and 80 from books and reading.
11 culture points benefitted from the projects competition.
Participation in 6 cultural industries positioning events (Festivals: San Sebastian Film Festival in Spain, Cinema of Tomorrow Festival in Lima, Lima Film Festival, Vina del Mar International Film Festival in Chile, Huelva Ibero-American Film Festival, ArcoMadrid).
2 cultural industries positioning actions (selection of Peruvian candidates for the Oscar and Goya Awards).

Area: Markets
Virtual platforms:
2092 recurring users of PeruLEE
42781 plays of Peruvian films in Retina Latina.
311982 plays of videos on the Cultura24.TV platform and Facebook page.
26 private events scheduled, with 39,516 attendees (GTN).
6,472 beneficiaries of art workshops that took place in the Ministry of Culture.
6,196 beneficiaries of screenings at the Armando Robles Godoy Room.

Area: Audiences
1013 beneficiaries of the book and reading programs in vulnerable populations.
14 institutional events with the participation of the National Ensembles, with 5,300 beneficiaries (DEN).
41 presentations of the National Ensembles in other spaces (outside GTN), with 40,189 beneficiaries (DEN).
51 activities free of charge ('Afuera' Fest, Cafe Concierto, Festivals), with 16,319 beneficiaries (GTN).
6,218 students benefited from the Audience Training program: guided visits to IE (GTN).
401 teachers received informative talks through the "Maestros Contacto" Program (GTN).
13,108 beneficiaries of the educational shows at the GTN (GTN).
9 educational shows performed outside GTN, with 3,632 beneficiaries (GTN).
11 educational shows in various educational institutions in Lima and Callao, with 5,250 beneficiaries (DEN).
5,511 beneficiaries of the Community Program: 3,589 guided tours and workshops for families, and 1,922 guided tours and workshops for senior citizens and people with disabilities (GTN).

Financial resources allocated to the policy/measure in USD: 

Approximately USD 363,656.47 per year
Approximately USD 6,265,817.00 per year for the National Ensembles
USD 7,353,074.00 per year for the Economic Incentives for Culture

Partner(s) engaged in the implementation of the measure: 
Has the implementation of the policy/measure been evaluated?: 
YES
If yes, what are the main conclusions/recommendations?: 

Since its foundation, the General Directorate of Cultural Industries and Arts has carried out programs and strategies, and has evaluated the forms and lines of work designed and implemented towards and for the sector.

Some of the results of these continuous evaluations have led to strategic changes within the General Directorate. For example, having officers exclusively dedicated to information management, who are responsible for systematizing and generating statistical information on the cultural industries and arts sector.

Likewise, the selection of eight areas with the priority to guide the work of the DGIA has allowed for the organization of actions and activities carried out, according to institutional objectives that respond to the existing information on the sector.

Objetivo(s) de la Convención 2005 de la UNESCO
Cultural Domain(s)
Multi-dominio