Main aims:
Addressing international gender issues and disseminating knowledge; strengthening women's participation in social, cultural and economic spheres; combating discrimination; empowering women with strengthened participation in the cultural and media industry
Target groups:
Women, girls and men in Latin America
Expected results:
Profiling successful women from the realms of politics, business, society, culture and sport in television segments, encouraging viewers to take action and emulate them as inspiring role models; getting men to rethink and make lasting changes to their ideas about women
48 TV partners in eight Latin American countries have added the broadcast to their schedule; large resonance in social media with teasers (web videos) on Facebook, Twitter and Instagram; full versions published on YouTube with tens of thousands of views and lively comments
Financed from federal funds
| Name of partner | Type of entity |
|---|---|
Federal Government Commissioner for Culture and the Media
| Public Sector
|