Founding of a division for media, culture, the creative industries and sport within the Federal Ministry for Economic Cooperation and Development, 2017

Federal Ministry for Economic Cooperation and Development
Describe the main features of the policy/measure: 

Main aims:
Establishing culture, the creative industries, media and sport as an independent action area within German development cooperation
Target groups:
Partners (esp. young people and entrepreneurs) in selected countries of the Global South
Expected results:
Making use of the potential that media, culture, the creative industries and sport have for achieving the goals of the 2030 Agenda, i.e. (inter alia): enabling political participation and good governance through free media; creating more jobs and raising incomes in the future-oriented cultural sector; education, employment, health and integration through sport; developing and establishing new strategic programme priorities, particularly regarding education, training, income and employment potential of young people

What are the results achieved so far through the implementation of the policy/measure?: 

General: Division at the Ministry established with three desk officers.
Culture/creative industries: Global project "Culture and Creative Industries - Drivers of Development" started in Africa (Senegal, Kenya, South Africa) and the Near East (Lebanon, Jordan, Iraq), to run from 2018 to 2020 (planned continuation till at least 2023; cf. Section 3.2.2.); 2017-2021 pilot project "Culture for Development" with UNESCO to promote the value chain in the music industry in Morocco, funding via BMZ funds-in-trust (see below), expansion to Tunisia planned; study on promoting the creative industries in Africa through Germany development cooperation carried out in collaboration with the Institute of African Studies at the University of Bayreuth; since May 2020: study on "Fair Culture as a contribution to sustainable development" with the German Commission for UNESCO, focusing on sustainable and fair value chains in the cultural and creative industries (incl. options for German development cooperation), cf. Section 2.2.
Media: "Future. Market. Film." initiative started in cooperation with, inter alia, Tom Tykwer (Kenya) and Volker Schlondorff (Rwanda), to improve training and distribution (incl. high-level events with the Minister and Deutsche Welle on "African Film on the Rise"); market survey of the earnings potential of African film productions on the international market in cooperation with Rushlake Media distribution company

Financial resources allocated to the policy/measure in USD: 

EU8 million for the global project by Deutsche Gesellschaft fur Internationale Zusammenarbeit (GIZ) GmbH (2018 to 2020); EU905,000 in funds-in-trust transferred to UNESCO (2017 to 2021); studies amounting to approx. EU140,000

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Federal Ministry for Economic Cooperation and Development
Public Sector
Public Sector
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
Public Sector
University of Bayreuth
Public Sector
Rushlake Media
Private Sector
One Fine Day Films
Private Sector
European Film Center Babelsberg
Public Sector
German Commission for UNESCO
Public Sector
Has the implementation of the policy/measure been evaluated?: 
Objetivo(s) de la Convención 2005 de la UNESCO
Cultural Domain(s)
Prioridades transversales