Describe the main features of the measure/initiative:
The Front for the Defense of Ecuadorian Music and Expressions has awarded the media and journalists who make an effort to open up cultural spaces. This has generated a commitment that we hope to maintain over the years. Moreover, the Office of the Ombudsman, which replaces the Superintendency of Communication, has also been approached with a view to jointly seeking the means and mechanisms to enable compliance with the Law and to develop the diversity of cultural expressions to which the Ecuadorian people and nation are entitled.
In the framework of these actions, the goal has been to build a process that encourages high quality national production and incentivates the media to disseminate such production, through sponsorship granted by the public and private media.
What are the results achieved so far through the implementation of the measure/initiative?:
Some media and radio producers, mainly, have established spaces for the dissemination of the cultural activity, which has made other cultural managers, guilds and associations of musicians and cultural promoters join this initiative. An example of this is the Conocoto Branch of Casa de la Cultura (House of Culture), Conocoto Branch.
Similarly, the National Assembly has ensured that the percentages devoted to the dissemination of cultural topics in the Law of Communication are maintained, pending the improvement of the quality of national production, which will have a direct impact on improving the dissemination process of such contents.
The approach with the Ombudsman, who has shown wide openness, has allowed for the development of close mechanisms to be presented for the increase of national production and cultural management dissemination.