Establishment of the youth service “funk” in 2016

Broadcaster SWR (Südwestrundfunk)
Describe the main features of the policy/measure: 

Main aims:
Creating contemporary content for adolescents and young adults; familiarising and involving a young audience with the output of public broadcasters; examining matters of democracy and social cohesion to actively address the social, democratic and cultural needs of 14- to 29-year-olds

Target groups:
14- to 29-year-olds of all genders

Expected results:
Generating media output for young users on social and political topics, thereby filling a crucial gap; reaching mobile and internet-savvy target audiences by having "funk" play its content via major private media platforms

What are the results achieved so far through the implementation of the policy/measure?: 

Videos put out via more than 60 distribution channels and posted on; opportunity created for collaboration with partners from the internet video scene and young media creators; 291 million views achieved on YouTube and 102 million on Facebook between October 2016 and October 2017

Financial resources allocated to the policy/measure in USD: 

EU45 million

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Association of Public Broadcasting Corporations in the Federal Republic of Germany (ARD)
Public Sector
Second German Television (ZDF)
Public Sector
Has the implementation of the policy/measure been evaluated?: 
Objetivo(s) de la Convención 2005 de la UNESCO
Dominios culturales
Cine / Artes audiovisuales
Prioridades transversales