Enhancement of women’s role and participation in media

Strengthen initiatives to ensure women’s views and values are part of programming and to advance the impact of women in the media.  Provide opportunities, share strategies and contribute towards the development of women in broadcasting and exchanging professional and technical knowledge and experiences.  Offer professional skills in training with a focus on gender perspective in programs, development issues and management.  Increase Women’s roles in production and decision making  Promote the presentation of non-stereotyped images and other portrayals of women  Refrain from presenting women as inferior beings and exploiting them as sex objects and commodities  Develop gender perspectives on issues of concern to communities, consumers and civil societies.  Research and monitor progress on creating greater equality for women in the media.  Promote training and capacity building for media professionals and others in ways to overcome gender-based discrimination  Encourage networks and the sharing of information and expertise on gender issues  Share professional input among members through networking, workshops, conferences, programme production and management skills.  To contribute towards the enhancement of broadcasting by ensuring that women’s views and values are an integral part of programming.  Utilise the professional skills of members to support women in Uganda.