Describe the main features of the measure/initiative:
Strengthen initiatives to ensure women’s views and values are part of programming and to advance the impact of women in the media. Provide opportunities, share strategies and contribute towards the development of women in broadcasting and exchanging professional and technical knowledge and experiences. Offer professional skills in training with a focus on gender perspective in programs, development issues and management. Increase Women’s roles in production and decision making Promote the presentation of non-stereotyped images and other portrayals of women Refrain from presenting women as inferior beings and exploiting them as sex objects and commodities Develop gender perspectives on issues of concern to communities, consumers and civil societies. Research and monitor progress on creating greater equality for women in the media. Promote training and capacity building for media professionals and others in ways to overcome gender-based discrimination Encourage networks and the sharing of information and expertise on gender issues Share professional input among members through networking, workshops, conferences, programme production and management skills. To contribute towards the enhancement of broadcasting by ensuring that women’s views and values are an integral part of programming. Utilise the professional skills of members to support women in Uganda.
What are the results achieved so far through the implementation of the measure/initiative?:
• A mentorship program of accomplished female media personalities to act as mentors. They moved to every media house and picked out journalists according to their skills and mentored them. • Training opportunities for media women in different areas of the profession. • Established partnerships with various stakeholders like FIDA, HRNJ among others. • Workshops where key pertinent issues affecting female journalists have been discussed and solutions sort. • More female participation in News gathering. Where women are given an opportunity to cover big stories. • More females holding senior positions of responsibility in Media houses.