Increase in broadcasting and airing local productions
Empowerment of Tanzanian local artists
Enhancement of creativity amongst local artists
Opening up of more channels in broadcasting services
Brings about a sense of pride in national culture and heritage
Playing Tanzania Music increased
Improve welfare of artists. Tanzanian artist in general and musicians in particular were getting a raw deal from radio and television stations.
The fortunes of artistic improved with the introduction of the policy which sought to improve the lot of artist. The Policy also revolutionized Tanzanian artist as more genres found their way onto the market. -The Disc Jockeys, prior to the introduction of the 60% local content policy, were not playing local music on air. They were mainly interested music from outside Tanzanian's borders which they felt was more popular than local music.
-The opening up of the air waves has provided opportunities for more players in radio and television. These have become important platforms for the expression of cultural diversity
-Increase in Tanzanian local film in terms of content and market as well.
| Name of partner | Type of entity |
|---|---|
TANZANIA COMMUNICATION REGULATORY AUTHORITY
| Public Sector
|
MINISTRY OF WORKS COMMUNICATION AND TRANSPORT
| Public Sector
|
TANZANIA FILM BOARD
| Public Sector
|