Diversity Monitor of the Land Media Authorities (Medienvielfaltsmonitor der Landesanstalten für Medien), since 2015

The 14 Land Media Authorities (Landesanstalten für Medien), responsible for licensing and monitoring private radio and television broadcasters
Describe the main features of the policy/measure: 

Main aims:
Examining developments in Germany's broadcasting and media landscape with a focus on the development of media diversity; creating transparency in the media

Target groups:
General public; media policy decision-makers; specialist journalists; interested individuals

Expected results:
* Demonstrating the importance of the media in the democratic shaping of information and opinion by collating and measuring empirical data
* Analysing and making public the potential opinion-shaping power of media companies and conglomerates
* On the basis of the data collected, providing politicians with material to inform their decision-making

What are the results achieved so far through the implementation of the policy/measure?: 

* Active since 2015 as a joint project of all the Land Media Authorities in Germany; the 2019 report found as follows: television has the greatest opinion-forming clout in Germany, closely followed by the internet; more than half of the market share in the opinion-shaping sector in Germany is held by the top five media conglomerates (54.6%); the opinion-forming clout of online media continues to rise, while television and daily newspapers are in continuous decline; radio was also slightly less relevant in 2019 than it had been; in the first quarter of 2019, television remained just ahead of the internet, at 32.2% compared to 28.7%; full report available here: https://www.die-medienanstalten.de/fileadmin/user_upload/die_medienansta...
* Figures and data picked up by sector-specific services; increased attention paid to the Media Diversity Monitor
* Findings of the Media Diversity Monitor considered by Land Media Authorities and Land officials responsible for broadcasting when amending the Interstate Broadcasting Agreement (Rundfunkstaatsvertrag), cf. p. 35 of the Sixth Report on the Development of Media Concentration published in 2018 by the Commission on Concentration in the Media (Kommission zur Ermittlung der Konzentration im Medienbereich)
* Mentioned by the Monopolies Commission (Monopolkommission) in relation to the turnover of video-on-demand services in Germany, cf. p. 346 of its 22nd Biennial Report (Hauptgutachten), 2018

Partner(s) engaged in the implementation of the measure: 
Has the implementation of the policy/measure been evaluated?: 
Objetivo(s) de la Convención 2005 de la UNESCO
Dominios culturales
Cine / Artes audiovisuales
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