Digital Pathways to the Museum (Digitale Wege ins Museum), 2017 to 2020

Ministry of Science, Research and the Arts, Land Baden-Württemberg
Describe the main features of the policy/measure: 

Main aims:
Facilitating access to art and culture through new digital rooms for experience; enabling museums to open up to new audience segments and groups

Target groups:
Young people, pupils, families, new visitor groups

Expected results:
Opening up museums to an even wider audience through digital dissemination methods and setting them up to remain relevant in the future; stepping up Citizen Science programmes to get visitors interested in specialist subjects

What are the results achieved so far through the implementation of the policy/measure?: 

The following focus points set up in various types of museum: Stuttgart Natural History Museum: Gamification, digital provenance research; Centre for Art and Media Technology (ZKM) Karlsruhe: Chatbot exhibit guide; TECHNOSEUM Mannheim: interactive films set up as exhibition guides; Wurttemberg State Museum: VR project for a virtual journey back to the Middle Ages; Baden State Museum: interactive project Creative Collections, visualising 500 objects

Financial resources allocated to the policy/measure in USD: 

Total funding of EU3.9 million (2017 to 2020); approx. EU390,000 (2017); approx. EU200,000 (2018); approx. EU1.4 million (2019); approx.EU1.9 million (2020)

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
MFG Media and Film Society Baden-Württemberg
Civil Society Organization (CSO)
Centre for Art and Media Technology (ZKM) Karlsruhe
Civil Society Organization (CSO)
Baden-Württemberg State Museums
Public Sector
Has the implementation of the policy/measure been evaluated?: 
If yes, what are the main conclusions/recommendations?: 

The first funding period from 2017 to 2018 with a budget of approx. EU600,000 received a positive evaluation (museums were making significant progress and programmes were well received; programme running from 2018 onwards was extended to 2020 with a budget increase to over EU3 million)

Objetivo(s) de la Convención 2005 de la UNESCO
Cultural Domain(s)