The Design Policy's aim is to increase the importance of design in the Icelandic economy. The goal is to strengthen the competitive position of Icelandic companies, increase value creation and quality of life. The design methodology aims to bridge the gap between creativity and innovation; technology and its users; and science and the market.
The original Design Policy was formed for the years 2014-2018. Work on the Policy began in 2011, when a working group appointed by the Minister of Industries and Innovation. The Policy is based on three key pillars:
Education and knowledge, with special emphasis on increasing availability of design related studies on primary and secondary levels, as well as strengthening studies related to research in the design field in upper educational levels.
Working environments and support networks of designers, with the aim of strengthening collaboration, increasing efficiency, simplifying processes and improving regulation.
Awareness raising, increasing the understanding of the importance and value of good design and architecture, in addition to promoting presentations and exhibitions in Iceland and abroad.
An updated Policy has been established for 2019-2027. The current Design Policy focuses on a better community and maximization of value created. The Policy is a broad cooperative project between the government, the business community and the design community. A steering committee for the Design Policy is in place, appointed by the Ministry of Industry and Innovation in collaboration with the Ministry of Education, Science and Culture.
The Design Policy is incredibly important as a guide to how the government views its interaction with the design community. The Policy provides part of the foundation that measures such as the Design Fund base allocations off. While it is fairly recent, the Policy is an important part of a continuing effort in supporting a growing design community in Iceland and recognizing its value to society both culturally and economically.
| Name of partner | Type of entity |
|---|---|
The Ministry of Education, Science and Culture
| Public Sector
|
Iceland Design and Architecture
| Public Sector
|