Denmark Reads campaign

Ministry of Culture
Objetivos clave de la medida:

In 2013, the Ministry of Culture launched the national campaign “Denmark Reads” to promote reading of litterature – especially among people who seldom or never reads litterature (which is estimated to be 40 pct. of the Danish population). The campaign contained two efforts: Firstly, a competition, where municipalities competed to be Denmarks ‘smartest' reading municipality. The municipalities were judged by different criteria, but in short the municipalities with the most effective and original new reading experiments were awarded. In May 2015, Randers Municipality was announced winner. Secondly, a “Denmark is Reading Day” was held 23rd of April 2015 (on UNESCO’s World Book Day).  On this day, volunteers handed out 5 different Danish titles in 100.000 copies to people who do not read on a regular basis. The titles were carefully selected by an expert panel and chosen from a list of 60 titles suggested by publishers.

Alcance de la medida:
Local, National
Naturaleza de la medida:
regulatory, institutional
Característica principal de la medida:

Please see above

Resultados esperados a través de la implementación de la medida:

Please see above.

Recursos financieros asignados para implementar la medida:


Objetivo(s) de la Convención 2005 de la UNESCO
Dominios culturales
Industria editorial