The “Culture is between Your Hands” Initiative

The Ministry of Culture
Describe the main features of the policy/measure: 

The digital initiative "Stay at Home... Culture is between Your Hands" was launched on the 24h of March, 2020 to the backdrop of the rapid spread of the Covid-19 pandemic and the subsequent implementation of social distancing rules and staying at home. The Ministry of Culture strived from the very first moments to think of the long-term impact and try to continue performing its duties in light of the emergency taking place, thanks to the internet and technology without which the situation would have been completely different.
The initiative aimed to deliver all types of art to the audience at home, spread awareness among Egyptians, especially the youth, and attract the lovers of creativity in all its forms by streaming different cultural and artistic events on the ministry's YouTube channel. This included Arabic and classical music concerts, documentaries, ballet performances, books, plays for children and adults, book discussions, performative tableaus by folk art troupes, and virtual visits to museums.

What are the results achieved so far through the implementation of the policy/measure?: 

The Ministry of Culture's YouTube channel got around 30 million viewers, 2 million of whom interacted with the shows and subscriptions to the channel exceeded 106 thousand subscribers in the period from its launch until September 2020. The number of buffered hours exceeded 245 thousand hours and the list of viewers showed they came from more than 28 countries around the world, including the Kingdom of Saudi Arabia, Kuwait, UAE, America, Canada, Iraq, Germany, England, Morocco and Jordan.
The number of visits to the Ministry of Culture's website also saw a steadfast increase to reach sixty thousand and forty-one visits to read and download the publications of different sectors in PDF format through the portal dedicated to books.
The most attractive titles were: The Stories of the Boys and the Land Part 1, The Memoirs of Imam Muhammad Abduh, Profession: Geographist, Boredom and Bees, History of the Arab State from the Emergence of Islam to the End of the Umayyad Caliphate, and Selections from the Documents of the 1919 Revolution, among others.
The virtual visits to museums and galleries available on the website were also very popular, with 2428 visits during which visitors saw the contents of Gamal Abdel Nasser Museum and Mostafa Kamel Museum, in addition to 39 local and international forums and plastic arts galleries. This included the "Treasures of Our Art Museums 4" (Memory of the East) exhibition, the Cairo International Biennale, the Cairo International Biennale of Children's Art, the Youth Salon, the Cairo International forum for Arabic calligraphy Art, the fourth International Cartoon Gathering, and others.

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
- The Ministry of Culture - The Supreme Council of Culture - The Cairo Opera House - The Ministry of Information
Public Sector
Has the implementation of the policy/measure been evaluated?: 
Objetivo(s) de la Convención 2005 de la UNESCO
Cultural Domain(s)
Prioridades transversales