Cultural Democratization and Building of New Audiences

Where
Uruguay
When
2012
Who
Ministry of Education and Culture
Provincial Government of Montevideo
Objetivos clave de la medida:

The objectives of these policies include the support for and the development and promotion of cultural activities throughout the country with the help of the implementation of different inclusion strategies towards an easier access to cultural goods and services. 

Challenges identified in the implementation of this measure

Generate critical and demanding audiences.

Alcance de la medida:
Local, Regional, National
Característica principal de la medida:

1) "Everybody to the Solis" (2010): Excursions of audiences from the interior of the country (towns and villages of up to 5000 inhabitants) to events at the Solis Theatre. Provides busses for transport, food, accomodation, guided tours of the theatre and the city of Montevideo. The excursions include preparatory work with the population on the characteristics of the excursion, the event on the programme and the infrastructure, which will be visited. Resources worth $87,700.00 have been provided. 

2) "Museums at Night"(2005), an annual event with the aim to promote and encourage the accessibility, visits and enjoyment of the holdings of public and private museums and culture centres as well as the renewal of existing and the building of future audiences. 

3) Tours of the SODRE National Ballet: Since 2009 the ballet company directed by Julio Boca has visited a number of towns in the interior of the country. (www.balletnacionaluruguay.blogspot.com) 

4) Partly open opera rehearsals (since 2005) and "The Met live in HD Series” seasons: Two final rehearsals during the opera season, which are partly open to spectators from different social backgrounds, mainly students and persons with low income. Thanks to "The Met live in HD Series” seasons Uruguayans have direct access to mayor productions of the Metropolitan Opera House at the time of their performance in New York. Attendance is through season tickets or tickets for single performances. 

5) "Opera in the Neighbourhood" (2011): An initiative of the Department of Culture of the Provincial Government of Montevideo. International and/or national artists, who take part in the opera season, visit different neighbourhoods and display their art in a more limited and direct environment, where they become part of the audience and listen to artistic expressions of neighbourhood groups and thereby get to know popular expressions of art such as Carnival, Candombe and Cumbia. 

6) Film showings on inflatable screens in villages with few inhabitants and/or without suitable venues.

Recursos financieros asignados para implementar la medida:

US$87,700.00 

Principales conclusiones de la evaluación de la medida:

It was possible to cover a number of villages in the interior of the country, thereby achieving an increasingly equitable access to the events. As to institutional involvement the participation of museums and cultural centres of all provinces of the country was achieved. 

Indicadores utilizados para determinar el impacto:
1. Two editions so far. Work involved 33 towns and villages (14 in 2010 and 19 in 2012) with a total of 3128 spectators. 2. Aprox. 70 museums and cultural centres throughout the country and 70000 spectators. 3. In 2010 the ballet performed in 10 towns of the interior of the country. 4. In 2010 and 2011 1500 people participated in the partly open opera rehearsals and 30000 spectators went to the MET seasons. 5. Opera in the Neighbourhood. No evaluation of this measure is available due to its recent introduction. 
Objetivo(s) de la Convención 2005 de la UNESCO
Cultural Domain(s)
Multi-domain
Cultural Value Chain
Producción
Distribución
Participación