Since the outbreak of the COVID-19 pandemic, measures to stop the spread of the pandemic required that some of the planned activities of cultural and creative players had to be halted or postponed. While the safety and health of industry players and society at large come first, there have been indirect decline affecting most in the industry. The Ministry of Youth and Culture carried out a rapid assessment of the CCI to have a picture of the impact of COVID-19: both online survey and consultation meeting with artists and arts federation were used. This assessment informed the recovery plan to be devised in order to leverage on the short, medium and long-term strategies to cope with the impact on the sector.
Main features of the measure
- RELIEF OF ARTISTS
o Media talks on Revamping the Creative & Cultural Industry
o Themed creative competition/challenge
o Live creative arts event
- ESTABLISH A GRANT TO SUPPORT ART AND CREATIVE PROJECTS
o Call for proposals
o Selections and pitching
o Training/coaching to pitched projects on project management and sustainability
o Funding the projects implementation and monitoring
- BOOST LOCAL CONSUMPTION OF ARTWORKS
o Made in Rwanda Art Campaign "Impano zacu" (Our Talents)
o Digital Commercialization of Artwork
o Avail shared Resources and Services to Artists
o Avail Physical Space
o Provide Training and mentorship session to artists
- LONG TERM PLAN FOR DEVELOPMENT OF CCI
o Review of culture policy & strategy
o Attract financing into the cultural and creative art industry
o Establishment of a special fund for art development
o Projects that need interventions of development partners
o Enforce intellectual property law especially in Copyright
o Establish sufficient infrastructure for arts performance and development.
The project is ongoing
The projected total budget of the measure is 500,000,000 Rwandan Francs