Concerts SA

SA Music Rights Organisation (SAMRO)
Describe the main features of the policy/measure: 

Concerts SA is a joint South African/Norwegian live music development project housed within the SAMRO Foundation, supported (financially, technically, administratively) by the Norwegian Ministry of Foreign Affairs, SAMRO, the SAMRO Foundation and Concerts Norway. Working with musicians, promoters, venue owners and audiences, and providing support to the sector through research and skills development for music professionals, the project aims to build a vibrant and viable live music circuit in southern Africa.

The primary beneficiaries of the programme are established and emerging musicians, audiences both in urban and rural areas, children and youth and local promoters/concert organisers. From 2012 the project focussed on developing circuits in three provinces (Gauteng, Western Cape and KwaZulu-Natal) and their wider connection into urban centres across the Southern African region through a mobility fund.

The core activities of Concerts SA include:

  • Commissioning research and advocacy material related to the size, shape and strategic positioning of the live music field in South Africa.
  • Subsidising a network of urban venues to present a regularised programme of live music, investing in fees for a mix of established and emergent musicians, and enhanced marketing and communications of live performances.
  • Engaging promoters in the programming of live music in schools and community venues in township, peri-urban and small town contexts.
  • Managing a mobility fund enabling South African musicians to tour nationally and in the SADC region.
  • Convening workshops and skills/knowledge exchange initiatives with stakeholders in the live music field.
  • Together with Rikskonsertene/Kulturtanken, managing a modest programme of artistic and professional exchange with the music industry in Norway.
  • Engaging with a variety of potential funders and partners at a local, provincial, national and international level in seeking to ensure the sustainability and growth of the programme.
What are the results achieved so far through the implementation of the policy/measure?: 
  • To ensure that concert circuits for live music performance in both urban and rural areas in South Africa with a particular focus on previously disadvantaged areas and regions are established.
  • Emerging concert promoters from previously disadvantaged communities supported.
  • Venue owners are supported to host regular live music performances in collaboration with local municipalities and provincial authorities.
  • Both established and emerging artists are programmed to perform in the circuits.
  • School concert circuits are established, enabling youth and children from disadvantaged communities to experience live music from South Africa, SADC and Norway.
Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
SA Music Rights Organisation (SAMRO) (Not for profit company)
Public Sector
Has the implementation of the policy/measure been evaluated?: