“CHEC, THE FIRST CREATIVE ECONOMY MARKET IN THE COUNTRY PRODUCT OF A PUBLIC-PRIVATE ALLIANCE”.

IN ITS FIRST VERSION IN 2017, THE CHEC MARKET CREATED A BUSINESS AND NETWORKING SPACE IN WHICH NEW OPPORTUNITIES WERE PRESENTED TO IMPROVE THE COMPETITIVENESS, PRODUCTIVITY AND POSITIONING OF PRIVATE COMPANIES, AND OTHER ORGANIZATIONS THAT REQUIRE THE SERVICES AND PRODUCTS THEY PROVIDE. CREATIVE INDUSTRIES. BUSINESS CONFERENCES, PITCH, LIVE PRESENTATIONS, NETWORKING SESSIONS AND TALKS WERE ALSO HELD THAT AIMED AT COLLABORATION AND LINKAGE BETWEEN THE DIFFERENT SECTORS.

IN 2018, 243 PROJECTS WERE SUBMITTED, 31% MORE THAN IN 2017. 1,343 MEETINGS WERE SCHEDULED, OF WHICH AN ESTIMATED 1,100 WERE HELD. OF THE TOTAL NUMBER OF SCHEDULED MEETINGS (1,343), 31% CORRESPOND TO SELF-CONVENED MEETINGS, THAT IS, PLANNED BY THE PLATFORM USERS THEMSELVES. MOST OF THE RESPONDENTS (45%) INDICATED THAT THEY HELD BETWEEN 5 AND 10 MEETINGS DURING THE TWO DAYS OF THE CHEC. AT THE END OF THE 2018 VERSION, THE PARTICIPANTS DECLARED THAT THEY HAD CONCLUDED COMMERCIAL AGREEMENTS WITH COMPANIES SUCH AS CDF, LEVI'S, BANCO ESTADO, CODELCO TECH, SANTIAGO BUSINESS DEVELOPMENT CENTER, BRITISH CHILEAN CHAMBER OF COMMERCE AND VEGETAL COLOR. BY 2019, THE ORGANIZATION PROPOSED TO PROMOTE THE SUSTAINABILITY OF THE CREATIVE ECOSYSTEM THROUGH THE MEETING AND EXCHANGE BETWEEN AGENTS OF THE CREATIVE SECTOR AND THE TRADITIONAL SECTOR, EXPANDING THE OPPORTUNITIES OF ARTISTS/CREATORS AND HIGHLIGHTING THE ROLE THAT THE CREATIVE ARTISTIC SECTOR HAS FOR INNOVATION, MUNICIPAL INSTITUTIONS AND/OR COMPANIES FROM VARIOUS PRODUCTIVE SECTORS. THIS LATEST VERSION OF THE CHEC MARKET WAS INAUGURATED BY CLAUDIA GUTIERREZ, HEAD OF THE DEPARTMENT OF PROMOTION OF CULTURE AND ARTS OF THE MINCAP, AND FELIPE MELLA, DIRECTOR OF THE GAM CENTER, WHO HIGHLIGHTED THE EVOLUTION THAT THIS MEETING HAS EXPERIENCED FROM ITS BEGINNINGS TO THIS III VERSION, WITH A GROWING PARTICIPATION OF COMPANIES, ENTREPRENEURS AND ARTISTS. FOR HIS PART, THE GENERAL MANAGER OF THE CCS, CARLOS SOUBLETTE, HIGHLIGHTED THAT THE CREATIVE INDUSTRIES ARE GREAT REPRESENTATIVES OF OUR TRADE IN SERVICES, WHICH WE BELIEVE WILL BE A DETERMINING CONTRIBUTION IN THE DIVERSIFICATION OF OUR PRODUCTIVE MATRIX: "TODAY, THE INDUSTRIES CREATE AN EXAMPLE OF THIS SECTOR THAT GENERATES EMPLOYMENT, INCOME AND THAT POSITIONS OUR COUNTRY, IN A PROMINENT FORM ABROAD".

IT SHOULD BE POINTED OUT THAT IN THIS III VERSION OF CHEC, DIFFERENT INITIATIVES WERE CARRIED OUT FOR COMPANIES SUCH AS BUSINESS ROUNDS AND LINKAGE IN A "SHORT" MEETING LUDIC FORMAT, WHICH ALLOWED COMPANIES TO EXPAND THEIR NETWORKS AND CONNECT INTERESTING AGENTS WITH DIFFERENT STAKEHOLDERS: BUSINESSMEN, PUBLIC AND PRIVATE ORGANIZATIONS WHERE THEY COULD OPEN OPPORTUNITIES FOR COLLABORATION OR PURCHASE/SALE OF PRODUCTS AND SERVICES. 330 COMPANY APPLICATIONS WERE REGISTERED TO BUSINESS ROUNDS, EQUIVALENT TO A 36% INCREASE OVER 2018, OF WHICH 44% OF APPLICATIONS CORRESPOND TO COMPANIES FROM THE REGIONS. ALSO, THROUGH ACADEMIACHEC, MASTER CLASSES, AND PANELS WERE HELD WITH THE PARTICIPATION OF INTERNATIONAL EXHIBITORS FROM COLOMBIA, SPAIN AND FRANCE, EXPERTS IN CREATIVE ECONOMY ISSUES. FINALLY, EXHIBECHEC BECAME THE SHOWCASE OF NATIONAL CREATIVE TALENT, MAKING POSSIBLE THE EXHIBITION OF LEADING MUSIC, FASHION AND PERFORMING