Campaña “Diferentemente Iguales” "Differently Equal" Campaign

Dónde
Paraguay
When
2020
Quién
Secretaria Nacional de Cultura (SNC)
Ministerio de Relaciones Exteriores (MRE)
Secretaría General Iberoamericana (SEGIB)
Describe the main features of the policy/measure: 

"Diferentemente Iguales", que se llevo a cabo simultaneamente con los 22 paises de Iberoamerica y se construyo sobre el sentimiento de pertenencia a Iberoamerica y los valores de igualdad y diversidad que la caracterizan, empleando la musica como su eje central. Esta campana se dirigio a un publico joven, que representa el 70% de los beneficiarios de la cooperacion cultural iberoamericana. 160 millones de iberoamericanos tienen entre 15 y 29 anos y son por lo tanto una fuerza clave para el desarrollo y futuro de la region.

"Somos diferentes y eso nos enriquece y a la vez somos iguales y eso nos une, por eso somos diferentemente iguales", La cooperacion iberoamericana abarca una treintena de areas que van desde el cine, la musica, o las artesanias, hasta becas de estudio y de investigacion, ademas del intercambio de conocimiento y capacidades; todo aquello que mejore a nuestras sociedades y genere mas oportunidades.

"Differently Equal", which was carried out simultaneously with the 22 countries of Latin America and was built on the feeling of belonging to Latin America and the values of equality and diversity that characterize it, using music as its central axis. This campaign was aimed at a young audience, which represents 70% of the beneficiaries of Ibero-American cultural cooperation. 160 million Ibero-Americans are between 15 and 29 years old and are therefore a key force for the development and future of the region.

"We are different and that enriches us and at the same time we are the same and that unites us, that is why we are differently equal". Ibero-American cooperation covers some thirty areas that range from cinema, music, or handicrafts, to study scholarships and research, in addition to the exchange of knowledge and skills; everything that improves our societies and creates more opportunities.

What are the results achieved so far through the implementation of the policy/measure?: 

Del 30 de octubre al 5 de noviembre se llevaron a cabo eventos y acciones relacionadas con "Diferentemente Iguales" en Espana, Costa Rica, Paraguay, Portugal, Mexico, Argentina, Chile, Colombia, Cuba, Republica Dominicana, Andorra y Guatemala, dando a conocer los logros de la cooperacion en Iberoamerica.

En Madrid, ciudad sede de la SEGIB, y gracias al compromiso iberoamericano del Ayuntamiento de Madrid, tuvo lugar el ciclo de cine Iberoamericano IBERMEDIA, el 4 y 5 de noviembre de 2017. El ciclo toma el nombre de uno de los programas de la cooperacion iberoamericana que a lo largo de los anos ha participado en la produccion de unas 2.000 peliculas y documentales, incluyendo trabajos ganadores de premios Oscar junto a los maximos reconocimientos a nivel mundial.

From October 30 to November 5, events and actions related to "Differently Equal" were held in Spain, Costa Rica, Paraguay, Portugal, Mexico, Argentina, Chile, Colombia, Cuba, Dominican Republic, Andorra and Guatemala, giving know the achievements of cooperation in Latin America.

In Madrid, the headquarters city of SEGIB, and thanks to the Ibero-American commitment of the Madrid City Council, the Ibero-American cinema cycle IBERMEDIA took place on November 4 and 5, 2017. The cycle takes its name from one of the cooperation programs Ibero-American that over the years has participated in the production of some 2,000 films and documentaries, including Oscar-winning works along with the highest worldwide recognitions.

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Ministerios de Cultura y Ministerios de Relaciones Exteriores de Iberoamérica
Public Sector
Has the implementation of the policy/measure been evaluated?: 
NO
Objetivo(s) de la Convención 2005 de la UNESCO
Cultural Domain(s)
Multi-dominio