Building competencies in management and business skills in the culture sector

National Arts Council of Zimbabwe
Objetivos clave de la medida:
  • To promote professionalism in the creative sector through capacity building of practitioners.
  • To engage training partners within and outside Zimbabwe in areas of arts management and business.
  • To organize capacity building programmes for the culture sector to strengthen competencies in both artistic and entrepreneurial skills.
  • To provide support for the development of business models based on best practices from across the globe in the creative industries.  
  • To promote information and technology transfer in various areas of the cultural industries.
Alcance de la medida:
Naturaleza de la medida:
Característica principal de la medida:
  • National arts Council of Zimbabwe made a call to professionalize the sector in the period 2010 – 2020 and since then promoted the building of capacity and competencies of the practitioners in the culture sector.
  • Training programmes done by various organizations drawing skilled and competent facilitators in Zimbabwe and abroad for the purpose of meeting the set goals.
  • Collaborating with Foreign agencies for development of business and entrepreneurial training models for the creative industries and tapping from the systems and expertise from the developed countries.
  • Collaborations with educational institutions for the strengthening of the training programmes in both arts management and entrepreneurial development. 
  • Certification of trained individuals.
Resultados esperados a través de la implementación de la medida:

The measure did impact greatly in the sector and contributed to the growth of business in the cultural industries and the following were the targets;

  • Transformed thinking by artists and preferences of adoption of best practices in the execution of their businesses.
  • Increased number of arts managers and administrators, overseeing the business side of the artist portfolio. 
  • Fostering private sector uptake and investment in the culture sector
  • Functioning business models and new forms of marketing, communication, presentation, promotion and distribution of culture products, goods and services.
Recursos financieros asignados para implementar la medida:


Principales conclusiones de la evaluación de la medida:

The measure was responsible for the increased periodic reporting by the culture sector thereby allowing organizations to take stock of their work and measure accordingly. There has been an increased engagement and signing of artists as brand ambassadors by various companies and organizations. This is clear testimony of the confidence that clients have on the sector, because of the way the culture sector now packages itself.

The trainings in arts management, adjudication and entrepreneurship drew a lot of support from the sector and were oversubscribed at all times. There has also been observed that practitioners yean for new knowledge to take their works to the next level.


The instrument has over the years also empowered the sector to be better advocates of the promotion of the diversity of cultural expressions.


Indicadores utilizados para determinar el impacto:
Registration into companies and trusts by various practitioners.Increased number of bank accounts by artists and arts organizations.Engagement of competent administrators and managers by artists and arts organizations.Increased level of corporate governance and improved services by players in the creative industries. Records of reports submitted by players in the culture sector.Increased community participation and appreciation of culture sector goods, services and practitioners.  
Objetivo(s) de la Convención 2005 de la UNESCO
Cultural Domain(s)