The BASA Education Programme

Business and Arts South Africa
Describe the main features of the policy/measure: 
Business and Arts South Africa’s (BASA) Education Programme is part of the commitment to developing innovative educational programmes that seek to ensure the relevance and sustainability of the arts in society. The three-tier BASA Education Programme aims to address the strategic thrust to development and support of the arts:  BASA Basics: This programme is aimed at arts organisations and individuals wishing to start a for-profit or not-for-profit organisation. This is a six month long programme that is for arts organisations at the start up level. The programme aims to introduce emerging artists to the legal registration options and processes available in terms of establishing an arts organisation, and further develop arts organisations to come out with a workable business model in order to take the organisation forward.  BASA Dynamics: This programme is aimed at registered arts organisations with a basic business model and plan. This year-long programme is for arts organisations at the intermediate level and it has been rolled out in 5 provinces. The intention for the intermediate programme is to focus on the strategic objectives developed from the overall strategic business model/plan and delve into specific areas of the business plan needing further strategy and focus.  BASA Established: This programme is aimed at arts organisations that have been in operation for a couple of years but are faced with strategic organisational challenges. This year-long programme challenges their way of thinking in terms of generating income and creating innovative business models to ensure long-term sustainability The three tiers of the Education Programme comprise a series of workshops. The skills learnt during these workshops will equip arts organisations with necessary tools to run sustainable arts organisations. The Dynamic and Established programme are for registered organisations and deal with aspects of strategy, marketing, market development, operations, finance, and governance. The Established Programme includes a mentorship component to supplement the workshop information.
What are the results achieved so far through the implementation of the policy/measure?: 
 BASA Basics: Registration of organisations / companies Access to funding and sponsorships Help delegates / organisations to have their taxes in order  BASA Dynamics: Arts organisations to have benefitted from expert advice and guidance of professional business mentors and facilitators towards better positioning of their organisations to access funding, drive audiences, market themselves and continue to serve their communities.  BASA Established: Organisational development Increased funding and audiences
Financial resources allocated to the policy/measure in USD: 
2014:R 1 716 000 ($145134,56) 2015: R1 215 962 ($103551,32) 2016: R855 537 ($72857,53)
Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
National Arts Council (NAC)
Public Sector
Rand Merchant Bank (RMB)
Private Sector
National Lotteries Commission (NLC)
Private Sector
British Council (BC)
Has the implementation of the policy/measure been evaluated?: 
If yes, what are the main conclusions/recommendations?: 
BASA Basics was rolled out nationally from 2014: 79 delegates have registered their organisations/companies; 39 were able to access funding and sponsorships; and 50 have their tax clearance in order. Delegates in Cape Town, Johannesburg and Bloemfontein have already moved on to participate in the BASA Dynamic Education Programme.
Objetivo(s) de la Convención 2005 de la UNESCO
Cultural Domain(s)