In June 2018, the Austrian Broadcasting Corporation (ORF) and representatives of the Austrian music industry signed an agreement to increase the share of local music content in the Austrian Broadcasting Corporation's programmes. The agreement states the following: for the radio station O3 a share of 18 per cent of Austrian/local music, with a share of 15 per cent in its core time, has been set; one third of Austrian music on all ORF radio stations; establishment of special programmes on television. Such an agreement on a share within economically strong periods is unprecedented. It allows to increase the share of Austrian Music on O3, the station with the highest ratings, to 15 percent between 5 a.m. and 10 p.m. in the next three years. The total share of Austrian music on O3 will be raised to 18 percent in the same period. In addition, a broadcasting programme on the channel ORF III is being envisaged, dedicated to the broadcasting of contemporary music in all varieties, but in particular the inclusion of contemporary Austrian music.
Objectives:
* increased visibility and awareness of local (Austrian) music content
* sustainable contribution to Austria's music and culture production
* strengthening Austria's creative industries
* increased visibility of local (Austrian) music content on public radio stations
| Name of partner | Type of entity |
|---|---|
Austrian Broadcasting Corporation (ORF)
| Public Sector
|
actors from the Austrian music industry
| Civil Society Organization (CSO)
|