The Act of 13 June 1997 No. 53 on Ownership of the Media (revised on 6 June 2011)
The purposes of the Act relating to media ownership are to promote freedom of expression, to provide genuine opportunities to express one's opinions; and to provide for a comprehensive range og media, cf. Section 1.
With the Act, establishing an Appeals Board and Regulations establishing the media regions.
Challenges identified in the implementation of this measure :
The calculation of market share has been based on the traditional media markets, i.e. print circulation and number of viewers (televions) and listeners (radio). This model fails to take into account the ever-increasing impact of the electronic media, including internet newspapers and web TV.
The current legislation covers daily printed media, television and radio. A working group set up by the Ministry of Culture proposed that electronic mass media (including audiovisual and auditive on-demand services) which have a similar purpose and function as the traditional mass media, should be included in the Act. The working group believes that it is currently more relevant to consider electronic media as an integrated part of the traditional markets than a separate market. In practice this means e.g. that printed press and their online services will form a common daily press market.