Work group with the private sector to know their proposals regarding media and advertising guidelines (Transversal Line 5 of the Pact for the Orange Economy)

Ministry of Information and Communication Technologies, Vice-ministry of Connectivity and Digitization
Describe the main features of the policy/measure: 

Creates a work group with Asomedios to identify regulatory barriers that have lost relevance and now hinder competitiveness in a digital environment. Based on meetings with the sector and a document in which the different regulatory barriers and their effect on competitiveness were identified for a sector in which the actors and the forms of advertising have changed, a calendar was drawn with the estimated dates for the adoption of the measures most aligned with the general policies of the sector in order to boost this industry.

What are the results achieved so far through the implementation of the policy/measure?: 

A chronogram to study the measures agreed upon still under construction. The measures will run from May through September, subject to adjustments. These measures are regulatory changes.

Financial resources allocated to the policy/measure in USD: 


Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Private Sector
National Planning Department (DNP)
Public Sector
Ministry of the Interior
Public Sector
Has the implementation of the policy/measure been evaluated?: 
Objetivo(s) de la Convención 2005 de la UNESCO
Dominios culturales
Cine / Artes audiovisuales
Industria editorial