Reggae Sumfest

Downsound Records
Describe the main features of the policy/measure: 

Reggae Sumfest is the largest music festival in Jamaica and the Caribbean, taking place each year in mid-July in Montego Bay each year. The festival started in 1993. It attracts crowds of all ages from all over the world, and has featured a variety of Jamaican reggae artistes such as Damion 'Junior Gong' Marley, Ziggy Marley, Toots and the Maytals, Buju Banton, Chris Brown, Rihanna. Kanye West, Usher, Beres Hammond, Freddie McGregor, Sean Paul, Spice, Chronix and many others. The Festival promoters have extended the period for the event from three (3) days to a week of activities to include, music industry seminars and workshops, beach parties and other smaller events.

What are the results achieved so far through the implementation of the policy/measure?: 

The Festival provides the opportunity for the world to come and experience reggae music at its 'home' in Jamaica at the highest level. It also gives Jamaican artistes the platform to shine on a global stage, thereby providing the opportunity for international exposure. In recent years the promoters have included a pay per view package, to satisfy the global demand for the festival. This year the promoters were able to pivot during this Global Pandemic-Covid 19, and still host the Festival Virtually.

Financial resources allocated to the policy/measure in USD: 

Not known.

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
DownSound Records along provate and public partnerships
Private Sector
Has the implementation of the policy/measure been evaluated?: 
Objetivo(s) de la Convención 2005 de la UNESCO
Dominios culturales
Prioridades transversales