Describe the main features of the policy/measure:
The main objective of the Programme is oriented to promotion of the audio-visual activities by encouraging the performing, organization and financing of the preparation, development, production, distribution and exhibition of Croatian, European and international audio-visual works. The Programme is prepared and implemented by the Croatian Audio-visual Centre (Hrvatski audiovizualni centar-HAVC) that was established by the Act of Audio-visual Activities in 2007. The four main strategic fields of activity of the adopted National Program of the Development of Audio-visual Activities (2017-2021) are: 1) Ensuring the availability of material conditions for further development of audio-visual industry as an economic field, as well as guaranteeing the creative growth of Croatian cinematography as an artistic field; 2) Supporting film literacy and audience development; 3) Safeguarding the audio-visual heritage and enhancing the public availability of culturally significant works of domestic and world audio-visual heritage; 4) Positioning of the Republic of Croatia within the process of the formation of the European digital single market. The main feature of the National Programme is determining the scope and method of promoting audio-visual activities as well as complementary and other activities, promoting audio-visual culture and production relevant for the development of the Croatian culture, activities related to the participation of Croatian authors and organizations in the European Union programmes and other international agreements. On the basis of the National Programme, the Croatian Audio-visual Council publishes annual calls for tenders for promoting audio-visual activities and production as well as other complimentary activities that are oriented to stimulating audio-visual activities and production (feature, documentary, animated and experimental films); and stimulating complementary activities (including film preservation and archiving, film festivals and other audio-visual manifestation and activities, promotional programmes, international cooperation, research and critical evaluation of audio-visual activities, publishing, training programmes and programmes of audio-visual associations and organizations).
What are the results achieved so far through the implementation of the policy/measure?:
The implementation of the second National Programme of the Development of Audio-visual Activities builds upon the former iteration of the Programme that showed valuable results in its implementation. Its focus was on increasing of the domestic production, distribution and diversity of expressions; opening up towards international productions, investments and audiences; harnessing Croatian audio-visual heritage and developing domestic audience through media literacy programmes and developing audio-visual infrastructure. The new Programme (2017-2021) furthers the support for film literacy and audience development and the safeguarding the audio-visual heritage and enhancing the public availability of culturally significant works of domestic and world audio-visual heritage as these areas showed the need for continuous work. The strategic focus of the new Programme on the sustainable approach that combines the focus on the availability of material conditions for further development of audio-visual industry as an economic field, as well as guaranteeing the creative growth of Croatian cinematography as an artistic field, showed the results in the areas of production (both domestic and international), distribution and thus the overall availability of the diversity of expressions within the audio-visual field.
Financial resources allocated to the policy/measure in USD:
2019 -10.409.024 USD
Partner(s) engaged in the implementation of the measure:
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Has the implementation of the policy/measure been evaluated?: